Eleni Magoula

Leading marketing and communications strategy for a portfolio of 8 luxury hospitality properties, overseeing brand positioning, PR, digital marketing, and integrated campaigns. Managing a team of 3 and driving initiatives to strengthen global awareness and support business growth.

Assisted with public affairs duties at the U.S. Department of State.

Played a central role in building and scaling the global B2B marketing function during rapid growth and post-acquisition integration. Partnered with senior leadership to translate commercial objectives into a revenue-aligned, performance-driven marketing engine.

Successfully launched the company's first online customer service portal, reducing customer wait time by 85%. Managed a portfolio of 50+ B2B clients, overseeing adoption, retention, and revenue growth.

Led multi-channel B2B and B2C campaigns across PR, programmatic, display, social, e-commerce, and affiliates. Developed annual communication strategies and positioning frameworks, increasing campaign ROI by 30%.

Planned and executed annual digital marketing strategies, managing media planning, buying, and optimization. Produced weekly and monthly performance reports and post-campaign analysis.

Managed digital campaigns across 14 EMEA markets, ensuring brand consistency and performance optimization. Developed and optimized ad copy, improving engagement and conversion metrics.

Interned in corporate communications at V+O Communication.

Assisted with marketing activities at Seleni Institute.

Interned in editorial at DPG Digital Media.

Bachelor of Arts (Hons) in Communication from DEREE – The American College of Greece, completed from 2012 to 2016.

Study Abroad Program in Communication & Media Studies at Richmond American University London.