Lile Okhanashvili
@lileokhanashvili
I create social content, email campaigns, and TikTok videos that grow brand awareness and engagement.
GeorgiaWhat I'm looking for
I've supported marketing and sales initiatives for The Body Shop in Tbilisi, creating social content, gathering customer feedback, and contributing to TikTok campaigns that increased brand visibility and engagement.
At UniLab and The Soul Group, I create marketing copy, research social media trends—especially on Twitter/X—and help shape content strategies and digital campaigns. I've also developed email campaigns for The AccurAI, combining promotional messaging, customer retention efforts, and competitor analysis.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
AccurAI
Jan 2025 - Present (1 year 7 months)
Developed and executed email marketing campaigns to attract and retain customers. Wrote marketing copy for email campaigns and promotional messaging, and conducted competitor analysis to identify growth opportunities.
Marketing Associate
UniLab
Jan 2025 - Present (1 year 7 months)
Created engaging social media content and marketing copy to increase audience engagement and brand awareness. Supported digital marketing campaigns to improve online visibility and audience interaction.
Marketing Associate
The Soul Group
Jan 2024 - Dec 2025 (1 year 11 months)
Conducted trend research across social media platforms, especially Twitter/X, to identify viral content opportunities. Assisted in content strategy development based on current digital marketing trends.
Marketing & Sales Associate
The Body Shop
Jan 2022 - Dec 2025 (3 years 11 months)
Assisted in content creation and social media marketing initiatives. Gathered customer feedback and insights to improve marketing and sales strategies, and contributed to TikTok marketing campaigns that increased brand visibility and customer engagement.
Education
Degrees, certifications, and relevant coursework
Ilia State University
Bachelor's Degree, Business Administration
2023 -
Pursuing a Bachelor's degree in Business Administration with a focus on Management and Marketing.
ISET – International School of Economics
Economics Program, Economics
2022 - 2023
Completed the Economics Program at ISET, gaining foundational knowledge in economics.
Tech stack
Software and tools used professionally
Availability
Location
GeorgiaAuthorized to work in
Portfolio
vt.tiktok.com/ZSMnN13S4Job categories
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