KETA Vashakidze

I am a digital marketer experienced in supporting paid social advertising, content planning, and marketing execution for growing brands. I focus on coordinating campaign assets, assisting creative development, and using data to guide optimizations.

In my current role as a Digital Marketing Assistant, I support planning and optimization of Meta-based paid social campaigns, monitor performance metrics, and contribute to strategies that improve ROAS and CPA. I have hands-on experience managing Meta Ads campaigns for freelance clients where I handled audience targeting, budgeting, creative testing, and reporting.

My background includes practical skills in audience segmentation, budget tracking, campaign analysis, and Excel-based reporting, complemented by a Google Digital Marketing & E-commerce Professional Certificate and a Bachelor's degree from Ilia State University.