Kate Ferguson

Photography experience spanning album covers to contemporary art, and filmmaking from artist interviews to experimental shorts. Work shown in 15+ countries with awards including 'Best Imagination' and 'Lyrical Composition.'

Implemented best practices to drive record-beating sales of $1k+ courses and products, gain email subscribers, and organically grow social media. Conceptualized and created text, photo, and video content for Instagram, TikTok, Twitter, and YouTube.

Conceptualized, creatively directed, and independently launched the arts and lifestyle site and social media platforms. Built and managed the website on Wordpress; organically maintaining thousands of monthly page views with relevant SEO.

Owned all aspects of social media & newsletter content creation. Edited full-length YouTube videos into digestible daily clips for Instagram and TikTok. Organically grew a TikTok account from 200 to 10.5k+ followers within one month.

Interviewed artists and wrote long and short-form articles for the magazine. Gained advertising clients for in-copy placements and full-page spreads. Secured gifted stays and accommodation-related perks for the content creation team and photo shoot locations.

Led marketing, branding, brand voice, and social media considerations for the early-stage startup. Independently ran all social media accounts, creating content and tracking key analytics in converting app users.

Independently launched and grew a social media following and email list to serve as proof of concept for $2 million in VC funding. Consulted on gaining and onboarding social media followers, influencers, and celebrities into Tribalist app users. Produced and shot a YouTube interview video series.

Led creative and outreach efforts.

Managed influencer and celebrity partnerships to gain promotional and user-generated content for social media. Led PR—pitching and gaining magazine, blog, and podcast interviews for the CEO. Produced video content and fashion short films for promotional content and oversaw all social media.

Responsible for business development and growth initiatives.

Introduced new music and fashion clients to the agency and secured ongoing accounts. Gained press coverage for clients as magazine articles, blog coverage, and podcast interviews.

Wrote articles for the magazine.

Wrote for a music vertical.

Wrote content for the media company.

Wrote articles and handled sales.

Bachelor of Arts in Sociology with an emphasis in law and a minor in English.

Digital Video Certificate Program including documentary and podcast production.

Digital Marketing & E-commerce Certificate.

Photography study abroad program in Paris.

Participated in artist residencies at Bonfire Air, Casa RARO, Nekubi, and Studio Luce.

Completed Reiki I, II, and Mastery training.