Kata Török-Pál is a PMP-certified marketing, project and customer experience leader with 15+ years across B2B SaaS, fintech, banking, insurance, telecom and professional services. Her work sits where marketing strategy, delivery and client relationships meet. She turns open-ended business goals into clear priorities and sees them through to measurable results.
Since 2022 she has been a Toptal expert, verified in Project Management, Product Management and Marketing, with about 80% of her engagements in marketing. Clients have included Raiffeisen Bank and global players in trading, banking and insurance. Her Toptal work includes:
Website relaunches and SEO/GEO strategy for B2B companies, including AI search visibility.
Conversion optimization.
A marketplace programme for algorithmic investment products.
Creator and influencer programmes for a fintech app, an insurtech platform and a wearable fitness tracker.
Since 2026 she has also been on Toptal's Marketing Screening Team, where she assesses SEO and marketing candidates.
Before Toptal, she was Head of Digital Capabilities at Yettel Hungary. There she led a 12-person team across the web shop, self-care platform and mobile apps through a major technology transition.
Before that she spent eight years at Support Services Group, an international BPO, seven of them as Head of Client Services. She helped the company grow from around 30 to more than 500 employees, delivering 200+ client processes in 11 languages. She launched multilingual support for a major streaming service, training 350 agents and managing 20 supervisors, and reached 87% customer satisfaction. She also coached a banking client's team to an average 78% increase in online conversion. Her career started at Telefónica UK (O2) in London, improving retail customer journeys and coaching frontline teams.
She holds a Master's in Business Management (Innovation and Entrepreneurship) from the University of London, plus PMP, PSPO I and Google Cloud Digital Leader certifications. She has published on distributed team leadership for Toptal.
Her professional interests are AI-assisted marketing workflows, how generative search is changing B2B buying, and remote team performance. She also mentors professionals building freelance careers.
She is looking for senior marketing, project/program management and customer success roles with remote-first companies in Europe. She is open to employment or contract collaboration. Her languages are Hungarian (native) and English (full professional proficiency).
