Kasia McBride

At The Smith Center for the Performing Arts, I lead CRM and lifecycle marketing for a 500,000+ patron database, spanning ticket buyers, Broadway subscribers, members, donors, and education audiences. I grew Broadway season subscriptions by 15%+ through behavioral segmentation, targeted retention campaigns, and personalized communications.

Previously at GreenBroz, I owned product marketing, CRM, customer lifecycle communications, and demand generation. I managed HubSpot end-to-end, produced 20+ product webinars, and launched customer feedback initiatives that increased measured satisfaction by 200%.

At Natural Gas Vehicle Institute, I led CRM, digital marketing, events, content, and demand generation for a national training and certification organization. I built 40+ automated journeys, created an online training and certification program that became a core revenue stream, and helped grow revenue by 30%.

Across B2B and B2C markets in the United States and Europe, I combine marketing automation, behavioral data, email and SMS, and customer education to improve acquisition, adoption, retention, and reactivation.