Kasia Grabowicz

Providing confidential research consulting to international clients to identify, design, and commercialise disruptive technologies while building integrated research practices that inform evidence-based decision making.

Co-founded and led research and innovation projects delivering ethnographic studies, ecosystem mapping and service design for clients across healthcare, construction and financial services since 2016.

Led business development, UX-driven product optimisation and service design, establishing market-entry strategy for UK, US and MENA while defining E2E UX principles and managing vehicle programme UX for autonomy consortia.

Established and led a UX research practice, growing to a team of 7 and embedding evidence-led decision making across vehicle and digital product portfolios, creating company-wide validation and post-launch data protocols.

Led end-to-end UX research for Arrival Bus trial programme, scoped UX deliverables, coordinated multi-disciplinary teams across 10+ projects and built a 1000+ member global research community.

Delivered market and user landscape research for financial services, identified product opportunities for personal savings tools and defined prioritised UX and product metrics to inform strategy.

Led qualitative and quantitative discovery across two continents (50+ interviews), developed personas, journeys and new value proposition testing to inform product roadmapping and go-to-market strategy.

Established the UX research function and executed a 12-month research strategy including usability testing, diary studies and interviews (40+), producing personas and insights to inform mobile app and booking flow improvements.

Conducted exploratory research (90+ interviews) for a new film streaming service, defined target customers, created personas and customer journeys and translated insights into service development recommendations.

Led behavioural research for Kingfisher on future home improvement shopping, conducting 45+ in-context interviews and co-designing an insight-driven in-store experience for a leading European retailer.

Delivered user research and service design projects including Intel bootcamp curriculum design and Panasonic future mobility vision through exploratory research, prototyping and A/B testing for startup acceleration and mobility projects.

Completed an MSc in Innovation & Entrepreneurship with focus on new venture creation, innovation strategy, and entrepreneurial management.

Completed a Master's degree in Business & Administration covering economics, management, and business strategy.