Maciej Wolniak
@maciejwolniak
Senior Product Designer with expertise in UX/UI and design leadership.
What I'm looking for
With over 17 years of experience in product design, I specialize in transforming complex business challenges into intuitive user experiences. My proven track record in driving conversion increases and user satisfaction through strategic design solutions has positioned me as a leader in the field. I excel in leading cross-functional teams, establishing design systems, and advocating for user-centered approaches while aligning with business objectives.
Throughout my career, I have managed design teams across multiple regions, ensuring consistent brand experiences across digital platforms. My recent roles have involved contributing to design systems and leading digital product design initiatives for global companies, where I successfully increased conversion rates and delivered user experiences that are both useful and enjoyable. I am passionate about mentoring and guiding teams to achieve their best work.
Experience
Work history, roles, and key accomplishments
Senior UX/UI Designer
Self-employed
Feb 2025 - Present (5 months)
Contributed to the development of the client's Design System. Focused on enhancing consistency and efficiency across various products.
Global Digital UX Designer
VF International
Feb 2023 - Dec 2024 (1 year 10 months)
Led digital product design initiatives for a global fashion conglomerate, balancing user needs with business objectives. Increased conversion rates by designing and implementing a product comparison feature that improved the customer journey.
Senior Product Designer
Archipelo, Inc
Apr 2022 - Dec 2022 (8 months)
Led end-to-end product design for a developer-focused platform, defining product strategy and design direction. Established the company's brand identity from scratch, defining voice, tone, and visual elements.
UX Designer
Google Poland, Hays vendor
Sep 2015 - Apr 2022 (6 years 7 months)
Designed user experiences for internal tools and platforms, focusing on productivity and efficiency. Transformed a waterfall project management platform into an agile-focused tool, eventually developing into a standalone Scrum/Kanban solution.
UX/UI Instructor
SDA Academy
Jan 2021 - Mar 2021 (2 months)
Taught a comprehensive UX/UI design course for professionals transitioning into tech careers. Developed and delivered curriculum covering the entire UX/UI design process.
Front-end Developer
Roche Pharmaceuticals
May 2013 - Aug 2015 (2 years 3 months)
Developed responsive web experiences for global pharmaceutical products. Ensured high standards of usability and accessibility for diverse user bases.
Web-designer/Front-end Developer
NCM.at GmbH
Oct 2011 - May 2013 (1 year 7 months)
Designed and developed web solutions for the tourism and hospitality industry. Focused on creating engaging and user-friendly online experiences.
Research Associate
University of Newcastle
Nov 2010 - Aug 2011 (9 months)
Contributed to research on user-managed access control protocols. Analyzed and documented technical specifications for secure data access.
Webmaster/Junior Project Manager
Unity S.A
Nov 2007 - Sep 2010 (2 years 10 months)
Contributed to the development and launch of multiple web applications. Promoted to Junior Project Manager, where I managed a team of four developers and client relationships.
Leonardo da Vinci - EU Internship Programme
Instigator Media s.r.o
Jul 2007 - Sep 2007 (2 months)
Completed a print and web design internship position. Gained practical experience in graphic design and web layout for a Prague-based magazine.
Assistant to the Programme Acquisition Office
ATM Grupa S.A.
Dec 2005 - Mar 2006 (3 months)
Assisted the programme acquisition office. Prepared promotional materials and multimedia presentations on DVD discs, including motion graphics.
Education
Degrees, certifications, and relevant coursework
Higher School of Banking
Post-graduate diploma, Front-end Development
Completed a post-graduate diploma focusing on Front-end Development. Gained advanced knowledge and practical skills in modern web development technologies.
University of Social Sciences
Post-graduate diploma, UX Design
Earned a post-graduate diploma in UX Design. Developed a strong foundation in user experience principles, research, and design methodologies.
University of Wroclaw
MA degree, Print Design
Activities and societies: Partial academic scholarship
Completed a Master of Arts degree with a focus on Print Design. Developed expertise in design principles, visual communication, and print media.
University of Wroclaw
BA degree, English Applied Linguistics
Earned a Bachelor of Arts degree in English Applied Linguistics. Developed strong linguistic and analytical skills, applicable to various communication contexts.
Interaction Design Foundation
Certification, UX/UI/Product Design
Obtained various certifications in UX/UI and Product Design, enhancing expertise in the field. Focused on advanced concepts and methodologies in interaction design.
University of Newcastle
Research Associate project, Research
Participated in a research associate project focusing on user-managed access control protocols. Contributed to academic research and gained practical experience in the field.
Tech stack
Software and tools used professionally
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