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Karise Leonard

@kariseleonard

I grow multi-location brands through social strategy, short-form content, and launch campaigns.

United States
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What I'm looking for

I'm looking to grow brands through social strategy, creative production, launch campaigns, community building, influencer partnerships, and multi-location marketing.

At Absolute Recomp, I own social production, brand storytelling, creative design, apparel marketing, launch campaigns, and content systems for a growing multi-location gym brand. I helped grow the audience by 100,000 followers in eight months and supported expansion into new markets and gym openings.

I've also built and marketed a football-development brand through Coach Deuce, creating educational content, promotions, email and SMS campaigns, and athlete-focused digital products. I coordinate creators, vendors, paid creative, and multi-platform distribution across Instagram, TikTok, YouTube Shorts, and X.

Experience

Work history, roles, and key accomplishments

AR
Current

Social Media & Design Specialist

Absolute Recomp

Jan 2023 - Present (3 years 9 months)

Owns social media production, brand storytelling, creative design, ambassador coordination, apparel marketing, website updates, SMS/email initiatives, paid-ad creative coordination, and approval workflows across a growing multi-location gym brand. Drove audience growth of 100,000 followers in eight months, helping scale the brand to 180K followers.

CD

Athlete Development Coach / Content Creator

Coach Deuce

Jan 2020 - Dec 2024 (4 years 11 months)

Built and marketed a football-development brand offering speed, agility, position-specific coaching, online programs, digital products, and athlete-focused content. Created football analysis, educational reels, direct-response promotions, email/SMS pushes, ambassador initiatives, and multi-platform content to grow audience and drive program sales.

Education

Degrees, certifications, and relevant coursework

University at Buffalo logoUB

University at Buffalo

Architecture

2017 - 2022

Attended the University at Buffalo from 2017 to 2022, focusing on architecture.

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