At Biotech Lactify, I launched Chile’s first freeze-dried human milk solution and brought the venture from concept to clinical and commercial validation. I defined two business verticals, Mamífera and Lactify, with distinct strategies for consumers, hospitals, and milk banks.
I designed Lactify’s go-to-market strategy, covering branding, pricing, packaging, customer journeys, sales channels, and pilot design. I also established an international partnership with Milkify (USA) for technology benchmarking, process validation, and knowledge transfer.
At Algramo, I led commercial expansion for a circular packaging platform, securing partnerships with Unilever, Nestlé, Coca-Cola, Walmart, and LIDL across Chile, the UK, and Indonesia. I closed the Unilever x Walmart Chile partnership and helped launch an on-the-go beverage vertical with Coca-Cola.
At Carlsberg Group via Cooperativa Capel and Anheuser-Busch InBev, I developed channel and trade marketing strategies, launched brands, managed commercial budgets, and worked across sales and distribution. My work included a 1.2 percentage-point market share recovery at AB InBev and the rollout of 120 DraughtMaster® systems in Chile.
