Karina Abramova

Strategy, consumer insight and timing intelligence for founders, brands and leadership teams.

- Audience and market diagnostics: cultural signals, market mood and consumer behaviour shifts
- Positioning, narrative and product pivot recommendations delivered as executive-ready decks
- Market landscape and competitor reviews for go-to-market and growth planning
- AI-assisted research, strategy a

Saviesa is a European think tank and advisory project focused on one of the defining questions of our time: how do we live wisely with artificial intelligence?We’re building something that doesn’t exist yet—a space where education, ethics, creativity and technology are treated not as separate issues, but as part of the same human story.

We’re not offering a product. We’re offering thought leaders

Transformative wellbeing experiences, public talks and soul strategies to benefit humans, communities, and the planet rooted in creativity, earth connection and energetics.

Karina Abramova combines her 20+ years of business experience across high performing future-facing companies with wellness practices, holistic modalities and ancient wisdom to usher in the next era of what she calls Regenerat

ZERO13 is the world's best COP28 award-winning automated AI enabled and blockchain-driven international carbon exchange, registry and aggregation hub ecosystem. ZERO13 helps to achieve Net Zero and to restore trust in carbon credit markets, addressing greenwashing, double counting, price transparency, vertical silos and market fragmentation across multiple APIs and Blockchains.

My focus lies in p

Platform Earth is an environmental arts charity that harness the power of the art world to fund marine carbon capture projects, bolster biodiversity conservation and promote artworks with purpose. We work with leading environmental and scientific organizations to support high-quality projects that make a difference to people and the planet. We engage the public through exhibitions and our innovat

As a Climate Advocate representing the Culture & Enterprise Program at Central Saint Martins, UAL, I work within a team to evaluate, recommend and embed climate, social and racial justice topics within the academic curriculum. I facilitate knowledge exchange through participatory practices and I co-design activities and programs that raise climate literacy of both students and staff.

Led global consumer, cultural and trend insights for a 200+ brand portfolio.

- Commissioned research across markets, languages, sectors and target audiences, building a future-facing picture of the progressive consumer
- Ran primary and secondary research: ethnographic studies, social media listening, consumer intelligence data sets, tracker reports and seasonal snapshots (e.g. Winter Holiday s

Launched a new B2B brand in an emerging industry: market positioning, brand architecture, go-to-market plan and launch communications grounded in customer research.

Pitch gun for hire

Audience-first digital and communications strategy for multinational brands and NGOs, including Bacardi and Guide Dogs.

- Built messaging frameworks from audience insight, analytics and behavioural data
- Led strategy and pitch decks for major new-business wins; supported growth of the £4M Bacardi account
- Generated 12M organic impressions for a Bombay Sapphire influencer activation

Audience insight and campaign strategy for Microsoft/Nokia and Starbucks.
Adapted global insight for local markets and guided the Nokia account through strategic change following the Microsoft acquisition.

Worked as Digital Strategist at Blast Radius.

Worked as Digital Research Analyst at Blast Radius.

Worked as Culture Writer at The Genteel.

Worked as Social Media Specialist at Cyberplex.

Worked as Digital Marketing Consultant at Vice Magazine.

Worked as Communications Assistant at University of British Columbia - Law School.

Jan 2016 · Expired Feb 2016

3.62 GPA