Ana Teresa Campos

I'm currently delivering brand strategy, masterplanning, and restaurant concepts at TGP International across global hospitality, retail, and agrotourism projects. I've led strategy for four premium brands within a hospitality group of 45+ international brands and developed mixed-use schemes spanning luxury retail, entertainment, and dining.

Previously, at Circular Threads, I owned content strategy and production across Instagram, TikTok, and LinkedIn for a curated marketplace for preloved South Asian fashion. I built brand storytelling frameworks, launched a South Asian Heritage Month campaign, and developed LinkedIn thought leadership to support fundraising.

At Alma Brands, I developed research-led marketing, go-to-market, and 360° brand strategies for luxury real estate and jewellery clients. At the American Chamber of Commerce in Brazil, I translated member feedback into product improvements and led the flagship CEO Forum, managing a BRL 400,000 budget and achieving 150% ROI.

My two Master's degrees in Management and Market Research & Consumer Insights complement my psychology background, helping me connect consumer behaviour, positioning, and long-term commercial differentiation.