Tathagata GangulyTG
Open to opportunities

Tathagata Ganguly

@tathagataganguly

Passionate researcher specializing in media and audience engagement.

United Kingdom
Message

What I'm looking for

I seek a collaborative environment where I can apply my research skills to drive audience engagement and strategic marketing initiatives.

I am a dedicated researcher with a PhD in Media from Bangor University, focusing on how audiences connect with cultural industries. My extensive research has equipped me with a strong skill set in both qualitative and quantitative methodologies, emphasizing consumer behavior and digital engagement.

Throughout my academic journey, I have conducted in-depth interviews, analyzed large-scale surveys, and employed advanced data analysis techniques to uncover hidden patterns and derive actionable insights. I thrive on synthesizing data to inform strategic decisions and provide a comprehensive understanding of market dynamics.

Now, I am eager to leverage my analytical skills and strategic thinking in a dynamic team environment, helping organizations better understand their audiences and shape successful, audience-focused strategies.

Experience

Work history, roles, and key accomplishments

IU
Current

International Student Ambassador & Mentor

International Education Centre, Bangor University

May 2020 - Present (5 years 3 months)

Provided dedicated, one-on-one support to international students, assisting them with cultural and academic challenges and facilitating their integration into the university community. Organised and led a variety of successful social, cultural, and academic events for international students, enhancing community and supporting student well-being.

BI
Current

Media Tutor (Sessional)

Bangor University International College (Oxford Internationa

Apr 2022 - Present (3 years 4 months)

Delivered engaging and interactive lessons in Media Studies, IT and Communications, and Postgraduate Skills for Business, adapting teaching methods to accommodate diverse learning styles and cultural backgrounds. Developed comprehensive, up-to-date, and industry-relevant module content, integrating current media trends and real-world applications to enhance student understanding.

BU

Postgraduate Facilitator

Bangor University

Feb 2021 - May 2021 (3 months)

Facilitated postgraduate workshops, guiding students through various academic and professional development activities. Provided support for research and enterprise initiatives.

Education

Degrees, certifications, and relevant coursework

Bangor University logoBU

Bangor University

PhD, Media

Activities and societies: Independently managed all phases of the research process, project planning, ethical clearance, data collection, analysis, and academic writing, while meeting university milestones and deadlines, demonstrating strong research design, time management, and academic communication skills.

Completed an 80,000-word PhD thesis examining marketing practices in the Welsh music industry, grounded in a comprehensive literature review that identified critical research gaps in regional music promotion, audience engagement, and cultural branding. Designed and executed a robust mixed-methods research strategy, conducting in-depth interviews with industry professionals and distributing a consu

Bangor University logoBU

Bangor University

MSc, International Media & Management

Grade: 74%

Activities and societies: Independently managed the full research process, from designing the research framework and securing ethical clearance to collecting and interpreting data, demonstrating strong project management, academic rigour, and attention to detail under strict deadlines.

Completed a 20,000-word dissertation titled “Exploring the Music Marketing Strategies of Independent Musicians in the Indian State of West Bengal”, achieving a distinction-level grade of 74% and contributing original research to the field of regional music marketing. Conducted in-depth qualitative research, including a comprehensive literature review and semi-structured interviews with independent

University of Kalyani logoUK

University of Kalyani

BA (Hons), Media Studies

Studied Media Studies, gaining a comprehensive understanding of media theories, practices, and their societal impact. Developed foundational knowledge in media production, analysis, and communication strategies.

Tech stack

Software and tools used professionally

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Tathagata Ganguly - International Student Ambassador & Mentor - International Education Centre, Bangor University | Himalayas