Tathagata Ganguly

Delivered engaging and interactive lessons in Media Studies, IT and Communications, and Postgraduate Skills for Business, adapting teaching methods to accommodate diverse learning styles and cultural backgrounds. Developed comprehensive, up-to-date, and industry-relevant module content, integrating current media trends and real-world applications to enhance student understanding.

Provided dedicated, one-on-one support to international students, assisting them with cultural and academic challenges and facilitating their integration into the university community. Organised and led a variety of successful social, cultural, and academic events for international students, enhancing community and supporting student well-being.

Ensured the safety and comfort of patrons during events and performances. Provided excellent customer service and managed crowd control effectively.

Assisted with the marking of modules, ensuring accuracy and adherence to academic standards. Provided administrative support for assessment processes.

Facilitated workshops and conducted research related to climate change initiatives. Contributed to project development and data collection.

Represented the brand at various events, promoting products and services to potential customers. Engaged with the public to increase brand awareness and generate leads.

Contributed to marketing campaigns and managed social media content to promote environmental initiatives. Assisted with outreach and public engagement activities.

Facilitated postgraduate workshops, guiding students through various academic and professional development activities. Provided support for research and enterprise initiatives.

Wrote and edited web content, ensuring accuracy, clarity, and engaging narratives. Optimised content for online platforms and audience readability.

Activities and societies: Independently managed all phases of the research process, project planning, ethical clearance, data collection, analysis, and academic writing, while meeting university milestones and deadlines, demonstrating strong research design, time management, and academic communication skills.

Completed an 80,000-word PhD thesis examining marketing practices in the Welsh music industry, grounded in a comprehensive literature review that identified critical research gaps in regional music promotion, audience engagement, and cultural branding. Designed and executed a robust mixed-methods research strategy, conducting in-depth interviews with industry professionals and distributing a consu

Grade: 74%

Activities and societies: Independently managed the full research process, from designing the research framework and securing ethical clearance to collecting and interpreting data, demonstrating strong project management, academic rigour, and attention to detail under strict deadlines.

Completed a 20,000-word dissertation titled “Exploring the Music Marketing Strategies of Independent Musicians in the Indian State of West Bengal”, achieving a distinction-level grade of 74% and contributing original research to the field of regional music marketing. Conducted in-depth qualitative research, including a comprehensive literature review and semi-structured interviews with independent

Studied Media Studies, gaining a comprehensive understanding of media theories, practices, and their societal impact. Developed foundational knowledge in media production, analysis, and communication strategies.