Tathagata Ganguly
@tathagataganguly
Passionate researcher specializing in media and audience engagement.
What I'm looking for
I am a dedicated researcher with a PhD in Media from Bangor University, focusing on how audiences connect with cultural industries. My extensive research has equipped me with a strong skill set in both qualitative and quantitative methodologies, emphasizing consumer behavior and digital engagement.
Throughout my academic journey, I have conducted in-depth interviews, analyzed large-scale surveys, and employed advanced data analysis techniques to uncover hidden patterns and derive actionable insights. I thrive on synthesizing data to inform strategic decisions and provide a comprehensive understanding of market dynamics.
Now, I am eager to leverage my analytical skills and strategic thinking in a dynamic team environment, helping organizations better understand their audiences and shape successful, audience-focused strategies.
Experience
Work history, roles, and key accomplishments
International Student Ambassador & Mentor
International Education Centre, Bangor University
May 2020 - Present (5 years 3 months)
Provided dedicated, one-on-one support to international students, assisting them with cultural and academic challenges and facilitating their integration into the university community. Organised and led a variety of successful social, cultural, and academic events for international students, enhancing community and supporting student well-being.
Steward
Pontio Arts & Innovation Centre
Nov 2019 - Present (5 years 9 months)
Ensured the safety and comfort of patrons during events and performances. Provided excellent customer service and managed crowd control effectively.
Media Tutor (Sessional)
Bangor University International College (Oxford Internationa
Apr 2022 - Present (3 years 4 months)
Delivered engaging and interactive lessons in Media Studies, IT and Communications, and Postgraduate Skills for Business, adapting teaching methods to accommodate diverse learning styles and cultural backgrounds. Developed comprehensive, up-to-date, and industry-relevant module content, integrating current media trends and real-world applications to enhance student understanding.
Module Marking Assistant
Bangor Business School, Bangor University
Sep 2023 - Oct 2023 (1 month)
Assisted with the marking of modules, ensuring accuracy and adherence to academic standards. Provided administrative support for assessment processes.
Workshop Facilitator & Researcher
Places of Climate Change (PloCC), Bangor University
Mar 2022 - Mar 2022 (0 months)
Facilitated workshops and conducted research related to climate change initiatives. Contributed to project development and data collection.
Brand Ambassador
SK Promotions Group
Sep 2021 - Sep 2021 (0 months)
Represented the brand at various events, promoting products and services to potential customers. Engaged with the public to increase brand awareness and generate leads.
Postgraduate Facilitator
Bangor University
Feb 2021 - May 2021 (3 months)
Facilitated postgraduate workshops, guiding students through various academic and professional development activities. Provided support for research and enterprise initiatives.
Web Content Writer
Soulbyweekly
Apr 2019 - Jul 2019 (3 months)
Wrote and edited web content, ensuring accuracy, clarity, and engaging narratives. Optimised content for online platforms and audience readability.
Marketing & Social Media Volunteer
Wild Elements
Feb 2020 - Jul 2021 (1 year 5 months)
Contributed to marketing campaigns and managed social media content to promote environmental initiatives. Assisted with outreach and public engagement activities.
Education
Degrees, certifications, and relevant coursework
Bangor University
PhD, Media
Activities and societies: Independently managed all phases of the research process, project planning, ethical clearance, data collection, analysis, and academic writing, while meeting university milestones and deadlines, demonstrating strong research design, time management, and academic communication skills.
Completed an 80,000-word PhD thesis examining marketing practices in the Welsh music industry, grounded in a comprehensive literature review that identified critical research gaps in regional music promotion, audience engagement, and cultural branding. Designed and executed a robust mixed-methods research strategy, conducting in-depth interviews with industry professionals and distributing a consu
Bangor University
MSc, International Media & Management
Grade: 74%
Activities and societies: Independently managed the full research process, from designing the research framework and securing ethical clearance to collecting and interpreting data, demonstrating strong project management, academic rigour, and attention to detail under strict deadlines.
Completed a 20,000-word dissertation titled “Exploring the Music Marketing Strategies of Independent Musicians in the Indian State of West Bengal”, achieving a distinction-level grade of 74% and contributing original research to the field of regional music marketing. Conducted in-depth qualitative research, including a comprehensive literature review and semi-structured interviews with independent
University of Kalyani
BA (Hons), Media Studies
Studied Media Studies, gaining a comprehensive understanding of media theories, practices, and their societal impact. Developed foundational knowledge in media production, analysis, and communication strategies.
Availability
Location
Authorized to work in
Job categories
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