William Bickford

As a Quantitative Research Project Manager at Source, I oversee all aspects of quantitative market research projects, including programming and scripting surveys, managing relationships with panel providers, and producing project updates. I also conduct quality checks and lead project kick-off meetings.

In my role as a Researcher at Source, I maintained and updated databases, conducted desk-based research, and collaborated with principal consultants on bespoke projects. I also contributed to the annual Quality Ratings of Thought Leadership report.

As a Trend Strategist at Foresight Factory, I managed content and consultancy needs for a diverse portfolio of clients, creating bespoke reports across various sectors including Marketing and FMCG, while fostering strong client relationships.

I assisted with a project at The Hunting Dynasty, utilizing ethnographic methods and cultural theory to analyze data for a multinational pharmaceutical corporation, leading to recommendations for cultural and organizational change.

At Trendwatching.com, I contributed to researching and writing about new trends and innovations for their monthly updates, utilizing secondary data and desktop research.

As a Freelance Writer for Canvas8, I researched and wrote case studies on emerging trends across various sectors, providing insights that were published in their database for companies to access.

Activities and societies: Conducted fieldwork for 4 months at two Michelin starred restaurants in Copenhagen using ethnographic methods such as participant observation and depth interviews.

An advanced degree created by the Social Anthropology department that educates anthropologists in how to apply anthropological knowledge and ethnographic method in the study of economics, consumer culture, communications, innovation and management and of interdisciplinary collaboration on business and organizational issues to address specific challenges. My master’s thesis focused on how chefs def

A Social Anthropology bachelor degree that is specialized in the study of globalization, identity, modernization, and world processes.