Open to opportunities

karen Gómez barco

@karengmezbarco

Message

I drive customer success and marketing operations with data-led efficiency.

Spain

Message

What I'm looking for

I’m looking for a full-time role in Marketing Operations, Customer Success, or Account & Administration within hybrid or remote environments in Spain—where I can run CRM-driven workflows, improve KPIs, and deliver personalized customer care.

I’m an International Business graduate specialized in Digital Marketing, Web Analytics, and Customer Relationship Management (CRM). I’m analytical and highly organized, and I thrive in autonomous digital work environments while keeping a strong focus on service quality.

In my current role as an Admissions & Academic Management Officer, I manage and qualify inbound lead workflows using corporate CRM software, provide personalized consulting, analyze applicant profiles, and handle administrative documentation through the official enrollment process. I organize daily workflows to hit efficiency KPIs and deliver consistently personalized customer care.

Previously, as an Account Manager (Client Success), I managed, retained, and optimized a portfolio of active corporate client accounts. I delivered tailored advisory services, ran post-sale follow-ups, resolved operational issues, and coordinated with internal departments to protect customer satisfaction and quality standards.

I also bring hands-on business and marketing operations experience as a Founder & Business Manager for Kapricho Cocktails, where I led operations, budgeting, strategic planning, inbound marketing, corporate branding, and data-driven content creation to boost customer loyalty. Across roles, I combine CRM-driven operations, KPI management, and strong back-office fundamentals (including HubSpot and Google Analytics 4).

Experience

Work history, roles, and key accomplishments

Current

Admissions & Academic Officer

Current

TECH University

Jan 2025 - Present (1 year 6 months)

Managed inbound lead workflows in a corporate CRM, providing personalized consulting and supporting candidates through the official enrollment process. Organized daily operations to meet efficiency KPIs while ensuring consistent service quality and customer care.

CRM Customer Success Inbound Marketing Admissions Operations KPI Management Administrative Documentation Workflow Optimization Corporate Branding

Founder & Business Manager

Kapricho Cocktails

Jan 2024 - Jan 2026 (2 years)

Led overall business operations, including strategic planning and budgeting, while driving inbound digital marketing to grow customer loyalty. Managed vendor negotiations, inventory control, and end-to-end order fulfillment and content-driven branding across social and digital channels.

Business Operations Strategic Planning Budgeting Financial Control Digital Marketing SEO Content Creation HubSpot CRM

Client Success Account Manager

Professional Sales Direct

Jan 2021 - Jan 2023 (2 years)

Managed and retained an active corporate client portfolio by delivering tailored advisory services and corporate solutions. Conducted post-sale follow-ups, resolved operational issues, and coordinated with internal teams to maintain customer satisfaction and service quality.

Account Management Customer Success Client Advisory Post Sales Issue Resolution Stakeholder Management Sales Operations Operational Coordination

Back Office & Marketing Assistant

Pygasgroup (CMC)

Jan 2021 - Jan 2021 (0 months)

Provided advanced back-office support, including issuing commercial offers, generating budgets, and handling billing control. Monitored operational data with GA4, supported inventory/stock management, and created and scheduled marketing content to assist SEO and corporate digital strategy.

Back Office Operations CRM Operations Billing Management Microsoft Excel GA4 Digital Content Creation SEO Inventory Management Vendor Management Marketing Support

Education

Degrees, certifications, and relevant coursework

Master’s Degree / Higher FP (Marketing)

Master’s Degree / Higher FP, Marketing and Advertising

2025 -

Completed a Master’s Degree / Higher FP in Marketing and Advertising, covering operational KPI management, corporate branding, and support for international account management. Emphasis on digital marketing, web analytics, and customer relationship management (CRM).