Karen Albuquerque

• Responsible for planning, executing, and optimizing B2B Marketing strategies for the Brazilian market, connecting brand positioning, demand generation, and business objectives.
• Development of Inbound Marketing and ABM strategies for B2B audiences in the food industry.
• Planning and management of 360° campaigns, including paid media, email marketing, landing pages, content, webinars, and event

• Executed and monitored digital marketing campaigns focused on brand awareness, audience engagement, and inbound B2B lead generation.
• Analyzed campaign performance, channel metrics, and Google Analytics data to evaluate outcomes and provide actionable optimization recommendations.
• Coordinated end-to-end communication deliverables across email marketing, social channels, website updates, and p

• Supported daily campaign execution, social media management, email broadcasts, and CMS website updates.
• Coordinated design deliverables, supplier requests, internal review cycles, and project schedules.
• Provided operational support for corporate events, trade shows, and field marketing activations.

• Managed commercial documentation, customer inquiries, and sales administration in a fast-paced B2B environment.
• Gained hands-on knowledge of customer acquisition pain points, sales pipeline workflows, and commercial follow-up, building a solid foundation for transitioning into high-performing B2B growth marketing.

- Responsible for the creation and production of the university's graphic and digital pieces.
- Supplier management and control of promotional materials.
- Support for audiovisual and photographic production for institutional campaigns.
- Direct contribution to optimizing the site's online presence and navigation.

• Supported institutional marketing campaigns, student recruitment initiatives, promotional publications, vendor contracts, and campaign budgets.

- Planning and executing promotional campaigns for the station's programs.
- Creation of media materials and support at events.
- Social media management and engagement analysis.
- Collaboration with advertisers and sponsors.

- Development and management of e-commerce (WordPress), user interface and experience.
- Performance campaigns (Google Ads, Facebook Ads), analysis via Analytics.
- Creation of visual content and support for photo/video production.
- Research into trends in the cosmetics sector for decision-making.

- Responsible for creating visual identities, institutional materials and graphic layouts, contributing directly to brand positioning.
- Production and editing of visual content (video and photography) applied to campaigns, events and corporate communication.
- Managing and curating content on social networks (Instagram, Facebook and LinkedIn), with a focus on engagement and alignment with the bra

May 2025

Jun 2025

Aug 2022 · Expired Sep 2024

May 2022 · Expired May 2025

Oct 2021

Mar 2020 · Expired Mar 2022

Jul 2020 · Expired Jul 2022

Apr 2020 · Expired Apr 2022

Oct 2019 · Expired Oct 2020

Oct 2019 · Expired Oct 2021

Marketing Assistant | April 2016 – August 2017

Marketing Assistant | August 2017 – August 2018

Marketing Assistant | April 2016 – August 2017