At CODESWITCH AGENCY, I led business development, strategic partnerships, event marketing, and experiential initiatives for technology, entertainment, and consumer-focused clients. I directed a cross-functional team of 14 and implemented AI-assisted workflows and reporting processes.
At BDA, LLC, I managed Amazon and AWS programs, including an approximately $2M AWS account and conferences supporting audiences exceeding 100,000 attendees. I coordinated event marketing, merchandising, logistics, budgets, and partner relationships.
At MACPHERSON'S, I managed strategic eCommerce accounts within a portfolio representing approximately $6M in business and more than 50,000 products. I coordinated marketing, promotions, inventory, and product launches across retail channels.
Through REFINED REBEL & CO., which I founded and continue to lead, I’ve produced more than 100 live events and branded experiences and established more than 20 sponsorship relationships. I’ve also developed campaigns generating over 1.5 million impressions.

