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Kareemah SimienKS
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Kareemah Simien

@kareemahsimien

Business development and program leader at CODESWITCH AGENCY who produced 100+ live events and built 20+ sponsorship relationships.

United States
Message

At CODESWITCH AGENCY, I led business development, strategic partnerships, event marketing, and experiential initiatives for technology, entertainment, and consumer-focused clients. I directed a cross-functional team of 14 and implemented AI-assisted workflows and reporting processes.

At BDA, LLC, I managed Amazon and AWS programs, including an approximately $2M AWS account and conferences supporting audiences exceeding 100,000 attendees. I coordinated event marketing, merchandising, logistics, budgets, and partner relationships.

At MACPHERSON'S, I managed strategic eCommerce accounts within a portfolio representing approximately $6M in business and more than 50,000 products. I coordinated marketing, promotions, inventory, and product launches across retail channels.

Through REFINED REBEL & CO., which I founded and continue to lead, I’ve produced more than 100 live events and branded experiences and established more than 20 sponsorship relationships. I’ve also developed campaigns generating over 1.5 million impressions.

Experience

Work history, roles, and key accomplishments

RC
Current

Founder & Strategic Advisor

Refined Rebel & Co.

Jan 2014 - Present (12 years 9 months)

Founded and led an experiential production and strategic partnerships company delivering branded experiences, live events, and marketing initiatives. Produced more than 100 live events and branded experiences, overseeing planning, budgets, vendor relationships, production logistics, marketing, and execution.

CA

VP of Business Development

CodeSwitch Agency

Aug 2025 - Sep 2026 (1 year 1 month)

Led business development, strategic partnerships, event marketing, and experiential initiatives across technology, entertainment, and consumer-focused clients. Directed a cross-functional team of 14 employees and contractors, managing priorities, timelines, budgets, and client deliverables.

BL

Global Program Manager – Amazon & AWS Programs

BDA, LLC

Feb 2025 - Aug 2025 (6 months)

Managed an approximately $2M AWS account, serving as a primary liaison between AWS stakeholders, internal teams, and external partners. Coordinated Amazon and AWS conferences and enterprise programs supporting audiences exceeding 100,000 attendees, including event marketing, merchandising, logistics, and cross-functional execution.

GS

Account Executive, Business Development

Global Pyramid Services

Responsible for business development and account management, driving growth and client relationships.

LM

Project Manager, Retail Operations & Marketing

LB Marketing

Managed retail operations and marketing projects, coordinating cross-functional teams and ensuring timely delivery of client initiatives.

Education

Degrees, certifications, and relevant coursework

Clark Atlanta University logoCU

Clark Atlanta University

Bachelor's Degree, Communications

Bachelor's Degree in Communications from Clark Atlanta University.

Tech stack

Software and tools used professionally

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