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kanishka choudhary

@kanishkachoudhary

Performance Marketing Executive at H&T Digital Marketing who reduced CPL through audience segmentation, testing, and bid optimisation.

India

Message

At H&T Digital Marketing, I ran Google Ads and Meta Ads campaigns for clients in e-commerce, real estate, healthcare, and beauty, focused on lead generation and ROI.

I reduced CPL through audience segmentation, A/B testing, and ongoing bid optimisation. I also set up conversion tracking with GTM, GA4, Meta Pixel, and Conversion API.

At Ahuja Media, I assisted with campaign setup, audience targeting, and bid strategy, and monitored performance data to support campaign optimisation.

Experience

Work history, roles, and key accomplishments

Performance Marketing Executive

H&T Digital Marketing

Jun 2025 - Aug 2026 (1 year 2 months)

Ran Google Ads and Meta Ads campaigns for clients across e-commerce, real estate, healthcare, and beauty, focusing on lead generation and ROI. Reduced CPL through audience segmentation, A/B testing, and bid optimisation, and set up conversion tracking using GTM, GA4, Meta Pixel, and Conversion API.

Google Ads Meta Ads Lead Generation Conversion Tracking GTM GA4 META Pixels Conversion API A B Testing Bid Optimization Audience Segmentation Budget Management performance reporting Ad Copywriting

Google Ads Intern

Ahuja Media

Jan 2024 - Feb 2024 (1 month)

Assisted in campaign setup, audience targeting, and bid strategy on Google Ads and Meta Ads. Monitored CTR, CPC, CPM, and conversion data to support campaign optimisation.