Looking for a job

Kanika Dua

@kanikadua

Message

I drive retail growth, marketing activation, and customer operations across fuels and lubricants.

India

Message

What I'm looking for

I'm looking to lead growth, retail, marketing activation, or customer operations programs where I can translate customer insights into scalable execution, strengthen stakeholder alignment, and deliver measurable revenue, loyalty, and brand outcomes.

At Shell India Markets, I've grown multi-outlet fuel and lubricants retail operations, delivering 45% territory revenue growth across 16 outlets and increasing premium fuel volume from 12% to 25%.

I've also led regional B2C automotive marketing across five states, activated 3,000+ mechanics and IWS, expanded digital loyalty programs, and built customer and channel programs that improve volume, margin, retention, and brand outcomes.

Experience

Work history, roles, and key accomplishments

Territory Manager

Shell India Markets Private Limited

Jun 2022 - Jun 2026 (4 years)

Managed financial performance and strategic growth initiatives across multi-outlet retail operations, delivering 45% territory revenue growth and increasing premium fuel volume from 12% to 25%.

Market Analysis Customer Segmentation Sales Strategy Stakeholder Management Inventory Management Team Leadership Training Retail Operations CSAT NPS

Regional Marketing Manager – B2C Automotive

Shell India Markets Pvt Ltd

Jul 2019 - May 2022 (2 years 10 months)

Led regional market expansion and brand loyalty initiatives across a 5-state territory, managing marketing strategy, campaign execution, and stakeholder engagement.

Marketing Strategy Campaign Management Go To Market Digital Marketing Loyalty Programs Team Leadership Market Research Competitive Analysis Stakeholder Engagement

Customer Operations Specialist

Shell India Markets Private Limited

Jun 2017 - Jun 2019 (2 years)

Managed customer relationships with B2B key accounts, driving operational excellence and revenue growth through technical collaboration and data analysis.

Account Management Inventory Planning Data Analysis Customer Retention Stakeholder Management Upselling Cross Selling

Executive – Global Services

NEC Technologies India Private Limited

Apr 2012 - Apr 2016 (4 years)

Served as strategic liaison between business units and enterprise clientele, driving product promotion, service excellence, and operational alignment.

Customer Relationship Management Service Level Management Cross Functional Collaboration Stakeholder Communication Escalation Management