At Hiveminds, I plan and optimize Meta and YouTube campaigns for Popeyes, including weekly campaigns aimed at store footfall and reach. I monitor performance and use comparisons across audiences and creatives to inform the next campaign cycle.
For Veeba’s D2C store, I ran Google Performance Max and Brand Search campaigns, and used Meta audience segmentation and dynamic creative testing to improve CTR and reduce CPA.
I also built a Meta launch funnel for Wok Tok instant noodles, spanning traffic, purchase prospecting and remarketing to website visitors. For Domino's Sri Lanka, I set up and optimized Meta and Google campaigns against monthly budget targets.
My work includes conversion tracking, campaign reporting and recommendations for brands including Walk Talk. I’m certified in Google Ads Search and Meta buying and planning, and use GA4 and tools such as Singular, Shopify and Google Sheets.
