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jyotika joy

@jyotikajoy

Content leader at ADDA247 who grew blog traffic by 29% and drove 365,000+ monthly quiz attempts.

India
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At ADDA247, I manage content operations for the Teaching and UGC NET exam categories across web and app. By publishing SEO articles and targeted exam updates, I grew overall blog traffic by about 29% in one year.

I also design blog and app content to support user retention, and promote interactive practice quizzes that generate more than 365,000 attempts each month. My exam articles have reached reading engagement rates of up to 61%.

Earlier, I worked in public relations, community communications, mass media and publicity, and student information services. I’ve also managed, trained, and guided content writers, subject experts, and interns at ADDA247.

Experience

Work history, roles, and key accomplishments

BT

Public Relations Executive

Bhadani Technologies

Jan 2018 - Apr 2018 (3 months)

Devised targeted PR strategies and blueprints to elevate brand visibility and maximize social exposure.

University of Delhi logoUD

Information Executive

University of Delhi

Apr 2012 - Jun 2013 (1 year 2 months)

Managed the Student Information Center, handling public inquiries and student case resolutions with cross-functional empathy.

Education

Degrees, certifications, and relevant coursework

Indira Gandhi National Open University logoIU

Indira Gandhi National Open University

Master of Arts, Psychology

2014 - 2016

Pursued a Master of Arts in Psychology from IGNOU, Delhi, from 2014 to 2016.

IU

IASE University

Master of Arts, Mathematics

2010 - 2012

Completed a Master of Arts in Mathematics from IASE University from 2010 to 2012.

Kurukshetra University logoKU

Kurukshetra University

Bachelor of Arts, Mass Communication and Mathematics

2006 - 2009

Completed a Bachelor of Arts in Mass Communication and Mathematics from Kurukshetra University, Haryana, from 2006 to 2009.

Chaudhary Charan Singh Haryana Agricultural University logoCU

Chaudhary Charan Singh Haryana Agricultural University

Radio Jockey Certification, Radio Jockey

Completed a Radio Jockey Certification from CCSHAU, Hisar, and the World Development Foundation.

DR

Directorate of Information and Public Relations

Media Field Training, Media

Completed media field training from the Directorate of IT & PR (Chandigarh) and radiotwist.net (Mumbai).

Maharishi Dayanand University logoMU

Maharishi Dayanand University

Bachelor of Education, Education

2010 - 2010

Earned a Bachelor of Education from Maharishi Dayanand University, Rohtak, in 2010.

National Institute of Health and Family Welfare logoNW

National Institute of Health and Family Welfare

National SBCC Certification, Social and Behavior Change Communication

Earned the National SBCC Certification as Haryana State Representative from NIHFW, New Delhi.

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