Richa MalikRM
Open to opportunities

Richa Malik

@richamalik

Multi-channel content strategist with expertise in growth and SEO.

India
Message

What I'm looking for

I am seeking a role that fosters creativity and collaboration, where I can leverage my content expertise to drive impactful marketing strategies and contribute to a dynamic team.

I am a dedicated Growth Specialist with over 4.5 years of experience in crafting high-impact, search-optimized content for both B2B and B2C sectors. My journey has equipped me with a robust skill set in UX writing, SEO, and brand storytelling, allowing me to create content that not only drives traffic but also enhances engagement and conversions.

Currently, I serve as a Senior Manager in Growth & Content Marketing at Droom, where I lead content planning across various platforms, significantly improving lead quality and increasing click-through rates for ad campaigns. My role involves collaborating with cross-functional teams to develop SEO-friendly content and maintaining a consistent brand voice across all communications. I thrive on analyzing content performance to refine strategies and maximize impact.

Throughout my career, I have successfully managed editorial calendars, mentored junior writers, and produced compelling marketing materials. My educational background includes an MBA from Chitkara University, where I graduated with a CGPA of 9.53. I am passionate about leveraging my skills to drive growth and create meaningful content that resonates with audiences.

Experience

Work history, roles, and key accomplishments

DR
Current

Senior Manager - Growth & Content Marketing

Droom

Jan 2024 - Present (1 year 7 months)

Led content planning across website, landing pages, email, and social media, improving lead quality by 40%. Wrote ad copies for Google, LinkedIn and Meta campaigns, increasing CTRs by 3X across paid channels.

NI

Assistant Manager - Marketing

NirogStreet

Oct 2022 - Dec 2023 (1 year 2 months)

Curated content roadmaps and calendars for product launches and monthly communications via WhatsApp, email and SMS. Authored SEO-focused and thoroughly researched content for blogs and product pages, boosting organic traffic by 25% on their website.

HE

Associate Manager - Marketing

HempStreet

Nov 2020 - Sep 2022 (1 year 10 months)

Produced 30+ medical case study articles repurposed into social and PR content. Helped with 3 new product launch plans from ideation to execution, focusing on online and offline approaches.

Education

Degrees, certifications, and relevant coursework

CU

Chitkara University

MBA, Business Administration

Grade: 9.53

Completed a Master of Business Administration program, achieving a CGPA of 9.53. This program provided a strong foundation in business principles and management strategies.

GU

Gargi College, Delhi University

B.SC. Life Sciences, Life Sciences

Grade: 8.0

Pursued a Bachelor of Science in Life Sciences, earning a CGPA of 8.0. This degree focused on scientific principles and research methodologies.

PS

Parth Public School

Higher Secondary Education, General Studies

Grade: 89.4%

Completed Higher Secondary Education with a score of 89.4%. This foundational education prepared for further academic pursuits.

Tech stack

Software and tools used professionally

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Richa Malik - Senior Manager - Growth & Content Marketing - Droom | Himalayas