Richa Malik
@richamalik
Multi-channel content strategist with expertise in growth and SEO.
What I'm looking for
I am a dedicated Growth Specialist with over 4.5 years of experience in crafting high-impact, search-optimized content for both B2B and B2C sectors. My journey has equipped me with a robust skill set in UX writing, SEO, and brand storytelling, allowing me to create content that not only drives traffic but also enhances engagement and conversions.
Currently, I serve as a Senior Manager in Growth & Content Marketing at Droom, where I lead content planning across various platforms, significantly improving lead quality and increasing click-through rates for ad campaigns. My role involves collaborating with cross-functional teams to develop SEO-friendly content and maintaining a consistent brand voice across all communications. I thrive on analyzing content performance to refine strategies and maximize impact.
Throughout my career, I have successfully managed editorial calendars, mentored junior writers, and produced compelling marketing materials. My educational background includes an MBA from Chitkara University, where I graduated with a CGPA of 9.53. I am passionate about leveraging my skills to drive growth and create meaningful content that resonates with audiences.
Experience
Work history, roles, and key accomplishments
Senior Manager - Growth & Content Marketing
Droom
Jan 2024 - Present (1 year 7 months)
Led content planning across website, landing pages, email, and social media, improving lead quality by 40%. Wrote ad copies for Google, LinkedIn and Meta campaigns, increasing CTRs by 3X across paid channels.
Assistant Manager - Marketing
NirogStreet
Oct 2022 - Dec 2023 (1 year 2 months)
Curated content roadmaps and calendars for product launches and monthly communications via WhatsApp, email and SMS. Authored SEO-focused and thoroughly researched content for blogs and product pages, boosting organic traffic by 25% on their website.
Associate Manager - Marketing
HempStreet
Nov 2020 - Sep 2022 (1 year 10 months)
Produced 30+ medical case study articles repurposed into social and PR content. Helped with 3 new product launch plans from ideation to execution, focusing on online and offline approaches.
District Coordinator
Nutrition International
Nov 2019 - Mar 2020 (4 months)
Coordinated with different departments (Food and Civil Supplies (FCS), Women & Child Development (WCD), HAFED at district and block levels for strengthening implementation. Supported in developing training plans and facilitating trainings of government officials and FPS Owners at block levels.
Digital Marketing Management Trainee
Aakash Healthcare
Jun 2019 - Nov 2019 (5 months)
Created informative content and engaging posts for social media platforms. Analyzed monthly reports to determine future directions for social media posts.
Education
Degrees, certifications, and relevant coursework
Chitkara University
MBA, Business Administration
Grade: 9.53
Completed a Master of Business Administration program, achieving a CGPA of 9.53. This program provided a strong foundation in business principles and management strategies.
Gargi College, Delhi University
B.SC. Life Sciences, Life Sciences
Grade: 8.0
Pursued a Bachelor of Science in Life Sciences, earning a CGPA of 8.0. This degree focused on scientific principles and research methodologies.
Parth Public School
Higher Secondary Education, General Studies
Grade: 89.4%
Completed Higher Secondary Education with a score of 89.4%. This foundational education prepared for further academic pursuits.
Availability
Location
Authorized to work in
Job categories
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