Open to opportunities

Richa Malik

@richamalik

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Multi-channel content strategist with expertise in growth and SEO.

India

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, where I can leverage my content expertise to drive impactful marketing strategies and contribute to a dynamic team.

I am a dedicated Growth Specialist with over 4.5 years of experience in crafting high-impact, search-optimized content for both B2B and B2C sectors. My journey has equipped me with a robust skill set in UX writing, SEO, and brand storytelling, allowing me to create content that not only drives traffic but also enhances engagement and conversions.

Currently, I serve as a Senior Manager in Growth & Content Marketing at Droom, where I lead content planning across various platforms, significantly improving lead quality and increasing click-through rates for ad campaigns. My role involves collaborating with cross-functional teams to develop SEO-friendly content and maintaining a consistent brand voice across all communications. I thrive on analyzing content performance to refine strategies and maximize impact.

Throughout my career, I have successfully managed editorial calendars, mentored junior writers, and produced compelling marketing materials. My educational background includes an MBA from Chitkara University, where I graduated with a CGPA of 9.53. I am passionate about leveraging my skills to drive growth and create meaningful content that resonates with audiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager - Growth & Content Marketing

Current

Droom

Jan 2024 - Present (2 years 5 months)

Led content planning across website, landing pages, email, and social media, improving lead quality by 40%. Wrote ad copies for Google, LinkedIn and Meta campaigns, increasing CTRs by 3X across paid channels.

Email Marketing Funnel Optimization Grammarly Google Analytics SEMrush

Assistant Manager - Marketing

NirogStreet

Oct 2022 - Dec 2023 (1 year 2 months)

Curated content roadmaps and calendars for product launches and monthly communications via WhatsApp, email and SMS. Authored SEO-focused and thoroughly researched content for blogs and product pages, boosting organic traffic by 25% on their website.

Content Strategy SEO Product Launches Email Marketing SMS Marketing Mentoring

Associate Manager - Marketing

HempStreet

Nov 2020 - Sep 2022 (1 year 10 months)

Produced 30+ medical case study articles repurposed into social and PR content. Helped with 3 new product launch plans from ideation to execution, focusing on online and offline approaches.

Product Launch Marketing Collateral Copywriting PR Conference Materials

District Coordinator

Nutrition International

Nov 2019 - Mar 2020 (4 months)

Coordinated with different departments (Food and Civil Supplies (FCS), Women & Child Development (WCD), HAFED at district and block levels for strengthening implementation. Supported in developing training plans and facilitating trainings of government officials and FPS Owners at block levels.

Coordination Training Development Implementation Support Government Relations Stakeholder Management Facilitation

Digital Marketing Management Trainee

Aakash Healthcare

Jun 2019 - Nov 2019 (5 months)

Created informative content and engaging posts for social media platforms. Analyzed monthly reports to determine future directions for social media posts.

Content Creation Social Media Management Reporting Digital Marketing

Education

Degrees, certifications, and relevant coursework

Chitkara University

MBA, Business Administration

Grade: 9.53

Completed a Master of Business Administration program, achieving a CGPA of 9.53. This program provided a strong foundation in business principles and management strategies.