Justin Panzer

Led marketing and sales operations build including process design, lead management, and reporting/attribution architecture, with a HubSpot instance built from zero and integrations to ERP, survey, enrichment, and prospecting platforms.

Brought go-to-market of three lines of business into one demand gen and measurement system, achieving 130% of marketing-attributed pipeline plan and over two-thirds of total company pipeline. Built a qualification layer that moved every inbound lead to sales-accepted or disqualified within four hours.

Served as fractional CMO, embedded marketing leader, or advisor for technology companies, focusing on go-to-market, demand generation, ABM, brand, product marketing, and marketing operations tied to revenue and EBITDA.

Repositioned go-to-market from direct to partner-led, opening two new channels and generating about $3M in new pipeline.

Cut $8,000 a month in legacy paid search and replaced it with a sourced ABM motion, generating 700+ net-new ICP-fit leads, better than 10% SQL conversion, 15 marketing-attributed opportunities, and pipeline at 4x the prior year.

Repositioned the company up-market and rebuilt the measurement layer, increasing ICP-fit inbound from 25% to 66% of total in four months, growing average annual contract value about 40% year over year via ABM, and building marketing ROI and attribution reporting.

Built brand and marketing infrastructure from scratch, generating $80M+ in sales opportunities within the first year, including the company's highest-revenue closed-won deal. Delivered first-ever double-digit EBITDA through revised channel mix and strategic marketing investment.

Defined CRM and marketing automation strategy for entry into new healthcare markets, including Medicare Advantage launch, and directed Salesforce-based implementation of e-commerce, sales enablement, lead nurturing, and campaign tracking tools.

Led marketing pre-transaction, scaling content partner network at 10x prior pace, lifting conversion 300%, cutting average acquisition cost by one-third, and shortening onboarding by more than 50% in partnership with engineering.

Built and scaled a B2B SaaS platform for event marketers from concept to $200K+ ARR and 1,200+ global users, securing $250K in seed funding. Managed product-market fit, subscription economics, and founder-to-marketing-leader dynamics.

Moved demand generation from outsourced to in-house and data-driven, achieving more than 2.5x annual lead generation within three months, 3.5x digital ad impressions, 150% increase in conversions, and 25% lower spend. Connected marketing KPIs to performance review process.

Turned around an underperforming business unit, achieving 10% growth and 75% top-of-funnel expansion.

First marketing hire at Rohde & Schwarz North America; built the team that drove annual revenue from $80M to $350M and took #1 regional market share in under five years, with P&L accountability across six product lines.

Integrated acquisition portfolios, exceeding revenue targets by 20%+ on average.

Earned an MBA from Auburn University.

Earned a Bachelor of Science in Marketing from Drexel University.