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Justin MaJM
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Justin Ma

@justinma

Sports Marketing Specialist at Hisense USA managing FIFA World Cup 2026 and NBA partnerships and sports marketing campaigns.

United States
Message

At Hisense USA, I manage sports partnerships including the NBA, Golden State Warriors, FIFA Club World Cup 2025, and FIFA World Cup 2026. I serve as the primary account manager for the FIFA World Cup 2026 partnership, coordinating campaign and creative approvals, partner communications, and retail activations.

I also lead strategy and execution for Hisense social media channels, making final decisions on content direction and platform distribution. I activate influencers for campaigns and manage the company's brand asset platform to support consistent use of marketing materials.

At QBK SPORTS, I managed social accounts, created content and graphics, and produced weekly email newsletters. Earlier, I supported football and talent marketing at GSE WORLDWIDE and basketball operations at Vancouver Bandits CEBL.

Experience

Work history, roles, and key accomplishments

NT

Media Relations Assistant

NCAA Women's March Madness Tournament

Mar 2019 - Mar 2019 (0 months)

Managed media requests and communications, delivered box scores to media, and set up press conference equipment.

Education

Degrees, certifications, and relevant coursework

Monroe University logoMU

Monroe University

Master of Business Administration, Business Administration

2024 -

Pursuing a Master of Business Administration with a concentration in Marketing at Monroe University from 2024 to 2026.

Syracuse University logoSU

Syracuse University

Bachelor of Science, Sport Management

2018 - 2023

Pursued a Bachelor of Science in Sport Management with a minor in Spanish at Syracuse University from 2018 to 2023.

Tech stack

Software and tools used professionally

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