At Hisense USA, I manage sports partnerships including the NBA, Golden State Warriors, FIFA Club World Cup 2025, and FIFA World Cup 2026. I serve as the primary account manager for the FIFA World Cup 2026 partnership, coordinating campaign and creative approvals, partner communications, and retail activations.
I also lead strategy and execution for Hisense social media channels, making final decisions on content direction and platform distribution. I activate influencers for campaigns and manage the company's brand asset platform to support consistent use of marketing materials.
At QBK SPORTS, I managed social accounts, created content and graphics, and produced weekly email newsletters. Earlier, I supported football and talent marketing at GSE WORLDWIDE and basketball operations at Vancouver Bandits CEBL.

