Open to opportunities

Karla Estrada

@karlaestrada

Marketing and influencer communications assistant creating brand-aligned content, campaigns, and event promotions to drive engagement.

United States

Message

What I'm looking for

I’m looking for a marketing role where I can create brand-aligned content, support campaigns and events, analyze engagement performance, and collaborate with partners to grow visibility and audience connection.

I support marketing, communications, and event operations through roles in collegiate athletics and student organizations, with a strong focus on content creation and brand-aligned storytelling. As an Influencer Marketing Assistant (Freelance), I manage brand communications and partnership emails, review campaign briefs and deliverables, and help coordinate timelines for sponsored content.

On campus, I promote digital campaigns across social platforms and support on-campus and virtual events to drive engagement and brand visibility. In the TXST Athletic Marketing Department, I assisted with promotion and game-day execution for sold-out Division I football games, collaborated with national brand partners, and track engagement metrics to refine strategy—bringing the same detail-oriented, team-first energy I use in high-volume customer service at Target.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Assistant

Current

Freelance

Jun 2026 - Present (0 months)

Managed brand communications and partnership emails for sponsored content. Reviewed campaign briefs and contracts, and coordinated timelines and deliverables for influencer campaigns.

Influencer Marketing Brand Communications Brand Partnerships Campaign Brief Contract Review Campaign Management

Her Campus Marketing Team

Her Campus

Jan 2024 - May 2026 (2 years 4 months)

Promoted digital campaigns across social platforms and supported on-campus and virtual events to drive engagement and brand visibility. Collaborated on branded content and campus activations, and analyzed engagement performance to refine content strategy and audience targeting.

event support Brand Content Audience Targeting Microsoft Excel Google Workspace Canva

TXST Athletic Marketing Department

Aug 2024 - Sep 2025 (1 year 1 month)

Supported promotion and game-day execution for sold-out Division I football games, collaborating cross-functionally to enhance fan experience. Marketed upcoming athletic events and coordinated with national brand partners while tracking engagement metrics.

Event Promotion Game Day Operations Fan Engagement Cross Functional Collaboration And Engagement Metrics Microsoft Excel Google Workspace Canva

Service Advocate

Target

Jul 2021 - Dec 2024 (3 years 5 months)

Delivered high-volume customer service while supporting front-end operations and resolving guest concerns in alignment with brand standards.

Customer Service Front End Operations High Volume Brand standards compliance

Education

Degrees, certifications, and relevant coursework

Texas State University

Bachelor of Business Administration, Marketing

Grade: Dean’s List – Fall 2024

Bachelor of Business Administration in Marketing from Texas State University, graduating in May 2026. Relevant coursework includes Marketing Management, Consumer Behavior, Promotional Strategy, Digital & Online Media, and Professional Selling.