At Tennessee Tech, I create social media content—including photography, video, and graphic design—for 14 university athletic programs. I manage a strategic content calendar to keep branding consistent and promotions timely.
I plan and coordinate in-game promotions across multiple sports, creating fan experiences designed to build attendance and engagement. I also represent the Athletics Department at community events.
I implemented the Vozzi text messaging platform with branded graphics, targeted messages, and reusable templates. I also created and managed the Tennessee Tech Athletics LinkedIn account.
I cultivate corporate partnerships by developing, negotiating, and renewing sponsorship agreements. My work has included increasing Instagram engagement by 219.9% and Facebook interactions by 11.1K%.
