Open to opportunities

Everett Nelson

@everettnelson

Message

Experienced sports professional specializing in marketing and athlete relations.

United States

Message

What I'm looking for

I seek a dynamic role in sports marketing where I can leverage my skills in event management and athlete relations, contributing to impactful brand strategies and fostering athlete development.

I am an experienced sports professional with a robust background in athletics, media, and marketing. My journey has been defined by a proven track record in managing athlete development, enhancing sports brand visibility, and executing successful event operations. I excel at building strong relationships within the sports industry, delivering value through recruitment, storytelling, content creation, and outreach.

Throughout my career, I have launched and managed various sports events, including tournaments and community outreach programs, while overseeing marketing and digital promotion to boost visibility and engagement. My role as an Event Manager and Multi-Media Specialist at Nelson Brand Sports has allowed me to cultivate relationships with athletes, families, and sports professionals, creating impactful experiences for all stakeholders involved.

In addition to my event management expertise, I have contributed to recruitment logistics and brand positioning for basketball programs at Ranger College and Prairie View A&M University. My experiences as a student-athlete ambassador and professional basketball player have further enriched my understanding of the sports landscape, enabling me to effectively support athlete recruitment and development.

Experience

Work history, roles, and key accomplishments

Current

Assistant in Player Development & Recruitment

Current

Ranger College

Jan 2024 - Present (1 year 7 months)

Led recruitment logistics including visit coordination, athlete communications, and commitment support. Organized on-campus experiences and events tailored to recruits and families.

Athlete Communications

Current

Operations, Branding, Athlete Relations

Current

Camp & Exposure Events

Jan 2023 - Present (2 years 7 months)

Managed skill camps and exposure events, focusing on branding, content, and athlete storytelling. Coordinated visuals, social presence, and media coverage to drive interest and awareness.

Operations Branding Athlete Relations Content Management Public Speaking Event Management

Current

Event Manager | Multi-Media Specialist

Current

Nelson Brand Sports

Jan 2015 - Present (10 years 7 months)

Launched and managed sports events including tournaments, camps, showcases, and community outreach programs. Oversaw marketing, branding, and digital promotion across platforms to boost visibility and engagement.

Event Management Marketing Branding Athlete Relations Content Creation Logistics

Student-Athlete & Recruitment Support

Prairie View A&M University

Jan 2022 - Dec 2023 (1 year 11 months)

Participated in university recruitment events, including game day promotions and recruit hosting. Coordinated logistics for visiting families (locker room setup, tours, etc.).

Recruitment Event Coordination Logistics Game Day Promotions Athlete Hosting University Representation

Collegiate / Professional Basketball Athlete

Tijuana Zonkeys

Jan 2017 - Dec 2023 (6 years 11 months)

Played professionally for Tijuana Zonkeys (Mexico, 2023). Leveraged personal brand to support team visibility and fan engagement.

Professional Basketball Athlete Branding Team Visibility Leadership

Speaker & Brand Representative

Self Employed

Jan 2017 - Dec 2023 (6 years 11 months)

Featured in press interviews, live media appearances, and community panels as an athlete and brand voice. Represented university and self across social platforms and speaking events with emphasis on professionalism and engagement.

Public Speaking Media Appearances Brand Representation Interviewing

Student-Athlete Ambassador

University of Texas Rio Grande Valley (UTRGV)

Jan 2020 - Dec 2022 (2 years 11 months)

Facilitated official visits, creating welcoming and informative experiences for incoming student-athletes. Led tours, developed personal connections, and shared insights into the team’s culture and values.

Official Visits Personal Connections

Education

Degrees, certifications, and relevant coursework

Prairie View A&M University

Master's Program, Physical Education

2022 - 2023

Activities and societies: Collegiate Basketball Scholarship

Pursued a Master's program in Physical Education while on a Collegiate Basketball Scholarship. Gained advanced knowledge in physical education and sports-related fields.

University of Texas Rio-Grande Valley

Bachelor of Arts, Multidisciplinary Studies - Marketing, Communications, & Kinesiology

2019 - 2022

Activities and societies: Collegiate Basketball Scholarship

Completed a Bachelor of Arts in Multidisciplinary Studies, focusing on Marketing, Communications, and Kinesiology. Participated in collegiate basketball, enhancing skills in teamwork and discipline.

Weber State University

Major, Professional Sales & Multi-Media

2017 - 2019

Activities and societies: Collegiate Basketball Scholarship

Studied Professional Sales & Multi-Media, gaining foundational knowledge in sales strategies and various media platforms. Engaged in collegiate basketball, developing leadership and athletic abilities.