Justin Guardiani

Directed three concurrent UX/UI development projects for Norfolk Southern, managing multifaceted digital initiatives from planning through delivery while aligning cross-functional teams on scope, sprint priorities, and deliverables. Owned UI backlog roadmap and managed 5 designer resources across sprints.

Directed 15-20 concurrent full-lifecycle initiatives across site, app, internal, and backend domains for three product teams in a regulated financial services environment. Designed and implemented a streamlined, AI-assisted process reducing lifecycles by 25% and increasing team velocity by 15%.

Managed end-to-end digital delivery for global Fortune 500 clients including Subway and FedEx, partnering with account and creative teams to launch franchise recruitment websites and email journeys. Implemented an AI tools program using Figma, Claude, ChatGPT, and Canva, reducing website lifecycles from 6 months to 3 months and generating $100K in savings.

Guided a UX/UI team in creating a $5M Global Redesign System for web and native mobile platforms across the US, Japan, and China, serving 106M annual guests. Managed digital and in-park iconography for Universal Epic Universe and established a uniform delivery process reducing timelines from 4 months to 3 months, saving $500K.

Managed a $6M-$8M portfolio spanning 18-22 projects for a $60B Fortune 500 retailer, partnering with internal stakeholders across web, mobile, social, email, print, and in-store channels. Built a B2B partner program from scratch, securing 200 partnerships and creating a digital à la carte ordering platform, improving engagement by 35% MoM.

Led 30-45 day lifecycle site builds, delivering 5-10 high-quality site builds per month and managing budgets of up to $250K per site. Directed weekly production meetings, balanced team workloads, and maintained project trackers and status reporting.

Directed consolidation of disparate codebases into unified, responsive designs for Dollar.com and Thrifty.com; managed digital projects for Hertz, Melitta Coffee, and St. Pete–Clearwater International Airport. Leveraged Agile and Waterfall to deliver projects ranging from $250K to $1.5M.

Led digital strategy for Hasbro Games websites, launching virtual worlds and games, managing lifecycle from concept to multi-platform release with cross-promotional, SEO, and media campaigns. Orchestrated the Hub World network launch, managing a $5M-$10M activation budget and driving a 17% lift in annual game-related revenue.

Bachelor of Sciences in Speech Communication & Rhetorical Studies from Syracuse University.