Open to opportunities

Justine Williams

@justinewilliams

Message

Creative copywriter and digital marketer shaping brand stories across channels.

Malaysia

Message

What I'm looking for

I’m looking for a role where I can write compelling, brand-aligned website and social content, plan campaigns with strong content calendars, and use performance reporting to improve results—while collaborating closely with creative and PR teams.

I’m a creative copywriter and digital marketer with 3 years of experience in website copy, social media content, campaign planning, and brand communications. I create brand-aligned content for Instagram and TikTok, and I’m comfortable turning research into clear content strategies, briefs, and campaign deliverables.

I’ve supported major work like EasyEat AI’s website revamp and contributed content ideas, social media planning, and content calendar development and execution for Guinness’ House of Guinness campaign. From Ogilvy Malaysia as a Social Media Intern and across startup and agency roles, I’ve written SEO-optimized blog posts, developed email campaigns, contributed to video/multimedia content, and delivered performance reports to help guide what’s next.

Experience

Work history, roles, and key accomplishments

LinkedIn Social Media Intern

Ogilvy Malaysia

Jan 2025 - Jan 2025 (0 months)

Supported social media management for Maybank Islamic, Wyeth, and Guinness Malaysia. Conducted trend and competitor analysis to inform content strategy and client decks, and wrote social captions and creative briefs while liaising with creative and PR teams.

Social Media Management Competitor Analysis Content Strategy Creative Briefs

Copywriter

EasyEat AI

Jan 2022 - Jan 2023 (1 year)

Created SEO-optimized blog posts and social media content to boost engagement and traffic. Also supported video production and multimedia content, and redesigned website copy and email campaigns to improve UX and conversions.

SEO Content Writing Blog Writing Social Media Content Creation Video Production Multimedia Content Website Copywriting Email Campaigns UX Optimization Conversion Optimization

Social Media Executive

Fishermen Integrated

Jan 2021 - Jan 2022 (1 year)

Managed client accounts and collaborated with teams to create monthly social media content. Produced performance reports to track campaign metrics and executed ad campaigns, engaging with followers and optimizing content using trend and competitor strategies.

Client Account Management performance reporting Campaign Execution Audience Engagement Content Optimization Trend Analysis

Education

Degrees, certifications, and relevant coursework

INTI College Subang

Bachelor of Media and Communication, Media and Communication

2021 - 2022

Grade: CGPA: 3.2

Bachelor’s in Media and Communication at INTI College Subang (2021–2022), achieved CGPA 3.2. Coursework covered fundamentals of media and communication.