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Trinity Chua

@trinitychua

Social Media Executive at PEOPLE ‘N RICH, developing campaign content and rewriting its corporate website.

At PEOPLE ‘N RICH, I develop social media content strategies, editorial plans, and campaign copy aligned with client objectives and brand voice. I also rewrote and redesigned the corporate website and developed lead-generation newsletters.

As a Contract Content Writer for WIKI IMPACT 100, I researched, interviewed, fact-checked, and wrote profiles highlighting social and environmental changemakers. I worked with directors to refine messaging and turn complex information into engaging stories.

At MHUB MALAYSIA, I created marketing content across digital and print channels and planned campaigns that increased Instagram followers by 250%. I also wrote conversion-focused copy and produced and hosted a bi-weekly livestream featuring strategic partners.

Experience

Work history, roles, and key accomplishments

Current

Social Media Executive

Current

People 'N Rich

Aug 2026 - Present (3 months)

Developed social media content strategies, editorial plans, and campaign copy aligned with client objectives. Conducted market research and competitor analysis, and collaborated with creative teams on campaign concepts and pitches.

Social Media Strategy Content Strategy Copywriting Market Research Competitive Analysis Campaign Development Client Presentations Brand Voice Website Redesign Lead Generation Newsletters

Medical Admin

Elder Medical Care

Aug 2024 - May 2026 (1 year 9 months)

Provided high-level administrative support by liaising with doctors and aged care facilities. Managed daily administrative duties including updating patient records and processing medical billing.

Administrative Support patient records Medical Billing Communication Skills Organization Attention To Detail

Casual Sales Associate

Lalume The Label

Nov 2024 - Apr 2026 (1 year 5 months)

Delivered personalised customer service and maintained visual merchandising standards. Managed POS transactions and assisted with daily store operations.

Customer Service Visual Merchandising POS systems Retail Operations

Contract Content Writer

Wiki Impact 100

Aug 2024 - Nov 2024 (3 months)

Researched, interviewed, fact-checked, and wrote profiles of over 100 social and environmental changemakers. Developed engaging long-form content and collaborated with directors to refine messaging and maintain editorial quality.

Research Interviewing Fact Checking Long form Writing Storytelling Editorial Quality Assurance Deadline Management Stakeholder Collaboration

Marketing Intern

Digital First

Aug 2023 - Nov 2023 (3 months)

Assisted in developing a multi-channel marketing campaign from concept to execution. Created content calendars and social media strategies, and produced content for LinkedIn, Instagram, and email marketing.

Marketing Campaigns Content Calendar Social Media Strategy Customer Research Competitor Research LinkedIn Instagram Email Marketing Cross Functional Collaboration

Secretary

Malaysians of Melbourne University

Sep 2022 - Sep 2023 (1 year)

Coordinated communications, meeting agendas, and event logistics for the executive committee. Managed documentation and stakeholder correspondence while supporting university events.

Communication Skills Event Coordination Documentation Stakeholder Correspondence Committee Support Leadership

Copywriter

MHub Malaysia

Feb 2021 - Sep 2021 (7 months)

Created marketing content across websites, email campaigns, press releases, brochures, and social media. Planned content strategies that increased Instagram followers by 250% and produced a bi-weekly livestream with strategic partners.