Juli Reed

Led operations across four preschool campuses, overseeing finance, staffing, compliance, and parent engagement. Cut operating losses by 40% and deficits by $600K+ annually, driving EBITDA turnarounds including 331% in Santa Monica and 72% loss reduction in Manhattan Beach.

Directed operational decisions during rapid growth, strengthening cost controls and process discipline. Built overseas manufacturing and sourcing partnerships, reducing unit costs by 25% while improving quality and scalability, and supported expansion into national retailers including JCPenney and Kohl’s.

Led operations through investor fundraising and early growth stages, supporting capital raise efforts by creating investor decks and growth models. Launched a Web3 initiative to expand digital engagement and position the brand for future innovation.

Identified and executed new business opportunities across 15 e-commerce companies, driving $5M+ in annual revenue growth with 20–30% YoY increases. Led 10 brand launches from startup to market presence while partnering with the CFO on North America expansion strategy.

Secured $621K in donations in one year by acquiring brand partnerships with InStyle, Biossance, and Carol’s Daughter. Built a partnership strategy framework generating 80% of organizational funding and led partnership campaigns and metrics to improve renewals and acquisition rates.

Expanded the wholesale channel and supported the launch of a sister store in Japan. Implemented operational systems to support retail and wholesale growth and developed marketing strategies that strengthened vendor and community relationships.

Co-developed Levi’s first in-house accessories line for retail and wholesale channels. Managed sourcing, vendor relationships, and budget optimization, reducing departmental costs by 15% while maintaining design integrity and long-term global adoption.

Earned a BA in Intercultural Communications from Pepperdine University.