At MSD, I lead Business Insights & Activation across Asia, applying digital, data and analytics, customer engagement, and commercial activation to regional market priorities. I partner with market research, forecasting, applied data science, and engineering teams while leading change management that embeds data-driven products into commercial operations.
Previously at IQVIA, I advised MedTech and pharmaceutical leaders on growth strategy, market access, M&A, and AI-driven insights, generating approximately USD 1M in new revenue within a year and doubling revenue through cross-functional solution selling. I've also commercialized digital therapeutics at Biofourmis, delivered market-entry and sales-force optimization work across Asia, and bring a Ph.D. in Molecular Biology to translating clinical evidence into reimbursement, policy, and commercial strategies.
