Volya P

I’m an International Event, Marketing & Brand Partnerships professional with 15+ years of experience driving brand visibility, B2B engagement, and premium client experiences across Europe, LATAM, and South Africa.

At SOFTSWISS (iGaming industry), I lead international event and brand marketing operations—managing end-to-end delivery of B2B activations, sponsorships, and premium client experiences. I’ve delivered 50+ international events and sponsorship activations across Europe, South Africa, and LATAM, and I’ve managed strategic brand partnerships with SPARCO and Max Chocolatier to develop co-branded activations and VIP experience programmes. I also coordinate cross-functional teams across vendors, media partners, VIP stakeholders, and creative agencies to deliver cohesive brand experiences.

From 2021–2024, I supported marketing strategy, brand communications, and campaign execution for early-stage companies, while managing training programmes, onboarding workflows, and digital collaboration across international teams. Earlier, as Head of Event Department at Publicis Hepta Belarus / Vondel (International Advertising Agency), I managed exhibitions and brand events across Belarus, Ukraine, Georgia, and Armenia—coordinating full-cycle exhibition stand development for LIFE (telecom) and Peugeot.

I bring a strong operational backbone to marketing events and brand moments, translating business goals into impactful activations for B2B audiences. I continuously improve how teams work—developing AI-powered workflow guides and onboarding materials to enhance marketing operations efficiency and coordination.