Julian Franklin
@julianfranklin
Membership and marketing leader driving retention and revenue.
What I'm looking for
I am a strategic, relationship-focused marketing and membership leader with 10 years of progressive experience in the sports and entertainment industry, primarily with the Philadelphia Flyers. I specialize in client engagement, retention, and revenue growth through data-driven communication and CRM optimization.
I lead high-performing teams and develop multi-channel strategies that strengthen member relationships, drive renewals, and increase ticket sales. I have a proven record of improving renewal rates and maintaining top-tier retention by delivering exceptional member experiences.
I am recognized for mentorship, cross-functional collaboration, and aligning business goals with audience engagement to deliver measurable impact. I continuously invest in leadership and CRM training to scale member programs and drive organizational revenue objectives.
Experience
Work history, roles, and key accomplishments
Manager, Membership Services
Philadelphia Flyers
Jan 2022 - Jun 2025 (3 years 5 months)
Led membership operations and multi-channel communications to maintain one of the highest retention rates in the NHL, driving renewals and ticket sales while mentoring junior staff through a formal mentorship program.
Account Manager, Membership Services
Philadelphia Flyers
Feb 2018 - Jan 2022 (3 years 11 months)
Managed a portfolio of season ticket holders, increasing account renewal rates by 15% year-over-year through proactive outreach and data-driven engagement strategies.
Education
Degrees, certifications, and relevant coursework
East Stroudsburg University
Bachelor of Science, Hospitality Management
2011 - 2015
Completed a Bachelor of Science in Hospitality Management, focusing on service operations and guest experience relevant to sports and entertainment.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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