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Juliana Melim

@julianamelim

Lead Product Manager at Cubic, scaling a global connectivity platform and migrating millions of fleet connections.

At Cubic, I own the product vision for Cubic³’s Cloud and Connectivity management platform, enabling secure, scalable connectivity for automotive OEMs. I led the migration of millions of fleet connections across carrier partners while maintaining service continuity for global customers.

At PokerStars, Flutter International, I led onboarding strategy across Poker, Casino, and Sports brands in 30+ markets. A redesigned onboarding flow increased registration completion by 70% and deposits by 15%.

At Vodafone Ireland, I owned product strategy for enterprise Unified Communication & Collaboration products and led the launch of its first SaaS SD-WAN product. I reduced delivery timelines by 85% and system inefficiencies by 50%.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Manager for Connectivity Management

Current

Cubic

Jan 2025 - Present (1 year 10 months)

Own and drive the product vision for Cubic³'s Cloud and Connectivity management platform, enabling secure, scalable global connectivity for leading automotive OEMs. Lead product strategy, roadmap, and lifecycle for a multi-tenant, enterprise-grade platform supporting 200+ countries.

Product Strategy Product Roadmap Connectivity Management Multi Tenant Environments Enterprise SaaS KPI Tracking AI Integration Stakeholder Management Team Mentoring

Program Lead / Growth Senior Product Manager

PokerStars, Flutter International

Jan 2021 - Jan 2025 (4 years)

Led onboarding strategy across Poker, Casino, and Sports brands, impacting 30+ global markets. Defined and executed onboarding vision focused on conversion, retention, and time-to-value, delivering a redesigned onboarding flow with +70% registration completion and +15% deposit lift.

Product Management Onboarding Optimization A B Testing Behavioral Analytics Funnel Optimization KPI Ownership Budget Management Cross functional Leadership Compliance

SD-WAN & Wi-Fi Product Manager

Vodafone Ireland

Jan 2019 - Jan 2021 (2 years)

Led the launch of Vodafone Ireland's first SaaS SD-WAN product. Owned full lifecycle including discovery, customer interviews, partner management, GTM, and sales enablement.

SD WAN WiFi Product Lifecycle Management Go To Market Strategy Partnership Management Sales Enablement

Senior Product Manager – Unified Communication & Collaboration

Vodafone Ireland

Jan 2018 - Jan 2021 (3 years)

Owned end-to-end product strategy for UCC products in the enterprise portfolio. Reduced delivery timelines by 85% and system inefficiencies by 50%, and was awarded the Vodafone Ireland Hero Award.

Product Strategy Unified Communications Collaboration Tools Enterprise Portfolio Process Improvement Delivery Optimization