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Sean Aldrin Garcia

@seanaldringarcia

Performance marketing specialist at Nexplay optimizing TikTok and Meta campaigns, with results including 23.29x peak ROAS.

Philippines

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At Nexplay, I own and optimize TikTok Ads and Meta Ads campaigns for e-commerce brand clients, managing ₱700k+ in monthly ad spend. For Grandsource Apparel, campaigns reached 23.29x peak ROAS and drove 6,936 conversions.

For Naturefood Organics, ₱695K in ad spend generated ₱13.3M in revenue across 53,946 orders. I run creative, hook, and audience A/B tests, then reallocate budget based on ROAS and cost per order.

At Flowerdelivery.ph, I ran Google Ads and Meta Ads for an e-commerce brand and other clients. Targeted advertising and audience engagement contributed to a 20% annual increase in sales, and I supported SEO activities that improved the brand's search ranking.

At Megaworld Lifestyle Malls, I developed and executed digital campaigns for Newport Mall to drive foot traffic and brand awareness. Earlier, at Elev8 Holdings Inc., I produced digital marketing content and ran business analysis, contributing to a 60% increase in sales from online promotions.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

Nexplay

Oct 2025 - Present (1 year 1 month)

Own and optimize paid campaigns across TikTok Ads and Meta Ads for multiple e-commerce brand clients, managing ₱700k+ in monthly ad spend. Achieved up to 23.29x peak ROAS and 19.13x ROI for key accounts.

TikTokAds Meta Ads Google Ads ROAS optimization A B Testing Budget allocation Audience Targeting Conversion Tracking Stakeholder Reporting

Digital Marketing Officer

Flowerdelivery.ph

Mar 2024 - Oct 2025 (1 year 7 months)

Ran Google Ads (Search, Shopping, Display) and Meta Ads for an e-commerce brand and other clients, overseeing ad spend, audience targeting, and conversion tracking. Drove a 20% annual increase in sales and supported SEO activities.

Google Ads Meta Ads SEO Conversion Tracking Audience Targeting Campaign Management

Senior Marketing Associate

Megaworld Lifestyle Malls

Mar 2023 - Feb 2024 (11 months)

Developed and executed digital campaigns for Newport Mall across digital channels to drive foot traffic and brand awareness. Worked closely with the Marketing Manager to plan, launch, and report on campaigns.

Digital Marketing Campaign Management Brand Awareness Reporting

Marketing Specialist

Elev8 Holdings Inc.

Aug 2022 - Feb 2023 (6 months)

Produced digital marketing content and ran business analysis, contributing to a 60% increase in sales from online promotions.

Digital Marketing Content Creation Business Analysis

Education

Degrees, certifications, and relevant coursework

De La Salle Araneta University

Bachelor of Science, Marketing Management

2018 - 2022

Activities and societies: Dean's Lister with Highest Honors; JPIA Most Outstanding Associate; League of Learners Finalist (Inter-University Competition)

Bachelor of Science in Marketing Management from De La Salle Araneta University, 2018 to 2022. Dean's Lister with Highest Honors; JPIA Most Outstanding Associate; League of Learners Finalist.