Open to opportunities

Juan Sanz

@juansanz

Global Growth Director and AI Systems Architect at Hoxhunt, building autonomous GTM systems that grew AI search visibility 3x.

Spain

Message

At Hoxhunt, I architected an autonomous GTM engine powered by custom AI skills and automated tools. I connected sales-call transcripts, CRM notes, and competitor research in a Buyer Pain Library, and built NLP pipelines that analyzed sales calls and emails to surface buyer objections.

I also engineered Hoxhunt’s AI search optimization engine, expanding AI search opportunities by 3x year over year and capturing a 32% share of voice in LLM-generated vendor recommendations. I built daily Cloud Run and BigQuery attribution pipelines and automated policy checks that lowered Paid Social cost per opportunity by 22%.

Experience

Work history, roles, and key accomplishments

Current

Director of Global Growth & AI Systems Architect

Current

Hoxhunt

May 2024 - Present (2 years 5 months)

Directed global paid media and demand generation for an enterprise cybersecurity platform, architected an autonomous GTM engine, and built cloud attribution pipelines. Achieved 3x YoY growth in AI search opportunities and 32% share-of-voice in LLM recommendations.

Google Ads LinkedIn Ads Influ2 ABM Generative Engine Optimization Gong NLP Cloud Run BigQuery Salesforce HubSpot Dreamdata Google Search Console API Orchestration Python SQL

Senior Growth Manager / Growth Consultant

Hoxhunt

Apr 2024 - May 2025 (1 year 1 month)

Designed performance marketing architectures and experimentation roadmaps across paid and organic channels. Built early prototypes of automated reporting and competitive intelligence engines.

Performance Marketing Experimentation Competitive Intelligence Automation

Growth Manager (Organic & Paid)

Pento

Nov 2022 - Feb 2024 (1 year 3 months)

Scaled paid search and product-led growth funnels, boosting sales-qualified leads by 600% prior to acquisition. Re-architected site structure and landing page experiments, lifting full-funnel conversion rates by 120%.

Paid Search Product Led Growth Conversion Rate Optimization SEO A B Testing

Senior Global Performance Manager

parcelLab

Jun 2021 - Nov 2022 (1 year 5 months)

Directed global performance marketing strategies across paid search, paid social, ABM, and review platforms, tying paid acquisition to high-value enterprise sales-qualified pipeline.

Paid Search Paid Social ABM Performance Marketing