Juan Pablo Benavides Cabrera

Identified business growth opportunities, developed sales strategies, and managed relationships with an international client portfolio of over 100 clients. Managed lead generation, client outreach, follow-ups, and the sales process for U.S. visa consulting services, consistently achieving over 80% of established sales and commercial KPIs.

Coordinated international green coffee supply chain operations, managing logistics from coffee-producing regions in Colombia to export ports, particularly for shipments to European markets. Prepared and managed essential export documentation, including Packing Lists, Bills of Lading, Certificates of Origin, Organic Certifications, and weight verification records.

Contributed to promoting the product and its origin through strategic content creation and storytelling to drive sales. Supported customer relationship management and maintained clear communication with clients, including welcoming international clients and guiding them through coffee regions in Colombia.

Supported international green coffee export operations, focusing on shipment tracking, logistics coordination, and organic certification processes. Assisted in managing organic certifications for coffee exports by coordinating with certification bodies and preparing compliance documentation.

Part of the business matchmaking team supported by ProColombia during the Colombiamoda & Colombiatex trade show, managing the business agenda of VERO (New York), a U.S.-based textile company. Coordinated and facilitated meetings between the company and potential Colombian suppliers, supporting negotiations and identifying business opportunities.

Collaborated with the negotiation team during the Colombiatex trade fair, supporting business facilitation for several visitors by assisting in meetings, coordinating follow-ups, and ensuring effective communication between parties.

Pursued a degree in International Business, completing studies in April 2024.