At Wavemaker / WPP Media, I led integrated ATL and digital media strategy for major accounts, aligning campaign plans with brand objectives, audience insights, investment priorities, and KPI targets. I managed and coached a 9-person media team and oversaw budgets, vendors, and campaign execution.
As a Media Planner at Wavemaker / WPP Media, I planned campaigns for brands across food, automotive, retail, telecommunications, and other categories. My media planning and execution for “Encebollado Patrimonio” drove a 5–7% increase in sales and earned Effie Ecuador Bronze in 2024 and Effie LATAM Silver in 2025.
My campaign work also received Festival of Media Global Gold in 2026 for Best Local Execution, along with a Global Bronze and six global shortlists across Encebollado Real and Netlife campaign work. At Mindshare Ecuador, I supported ATL and digital media planning, strategy, and reporting.
Earlier, I created digital advertising assets and supported social media content at Serpin Publicidad. I’ve also applied AI-supported workflows through WPP Open to support research, planning, content ideation, and internal productivity.
