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Juan Carlos FloresJF
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Juan Carlos Flores

@juancarlosflores

HR Director and executive HR business partner driving organizational transformation and measurable business impact.

Mexico
Message

What I'm looking for

I’m looking to partner with senior leadership to drive HR transformation that improves business performance and delivers measurable P&L impact through people strategy, scalable HR operating models, and leadership development.

I am a business executive who happens to come from HR, and I’ve spent 25+ years partnering with executive teams across Latin America and North America to solve business challenges through organizational transformation.

My goal has always been the same: helping organizations improve business performance and generate measurable impact on the P&L through people solutions—especially through executive hiring, people strategy, and leadership development.

In my recent role, I established the first regional HR structure for LATAM and positioned HR as a strategic pillar. I also redesigned the HR operating model, overhauled recruitment and performance management, and harmonized HR policies and SOPs across countries to reduce complexity and local deviations.

I’ve also built HR in high-growth and fully remote environments, re-engineering onboarding and the employee lifecycle while launching leadership development programs for distributed managers. Earlier, I led regional HR strategy and modernized talent acquisition, and I deployed HRIS/ATS capabilities such as ADP and SuccessFactors to improve data visibility and process automation.

Experience

Work history, roles, and key accomplishments

Victorinox logoVI
Current

HRBP / LATAM HR Director

Victorinox

Aug 2023 - Present (3 years)

Established the first regional HR structure for LATAM and positioned HR as a strategic pillar within the regional leadership team. Redesigned HR operating models, core HR processes, compensation structures, and HR policies while strengthening labor relations across jurisdictions.

PR

Senior HR Manager (Fully Remote)

Predictable Revenue

Nov 2021 - Apr 2023 (1 year 5 months)

Led the HR function in a fully remote, high-growth environment across Mexico, Canada, and LATAM. Re-engineered onboarding and employee lifecycle processes, launched leadership development for distributed managers, and introduced new people policies and SOPs.

SH

Director of Operations & Founder

SMART Consulting HR

Jan 2015 - Nov 2021 (6 years 10 months)

Founded and scaled an HR consulting firm, designing its operating model and client delivery standards. Led compensation design, employee relations for startups, executive and specialized headhunting, training programs, and executive coaching engagements.

Markem-Imaje logoMA

Senior HR Manager LATAM / HRBP

Markem-Imaje

Jun 2016 - Aug 2019 (3 years 2 months)

Served as regional head of HR for Latin America, translating global priorities into actionable LATAM plans. Modernized talent acquisition and assessment, deployed ADP and SuccessFactors across the region, and led compensation, union/labor strategies, and performance calibration.

GA

North America HR Manager LATAM / HRBP

Grupo Arteche

Feb 2007 - Oct 2011 (4 years 8 months)

Built the HR function for the Americas from the ground up, expanding beyond payroll into a full-scope HR department. Standardized HR procedures (including EHS and union relations), unified payroll processes and vendors, and led organizational development, social security, labor relations, and performance appraisal harmonization.

Education

Degrees, certifications, and relevant coursework

IN

INESPO

Master’s Degree in Organizational Development, Organizational Development

2006 - 2007

Completed a Master’s degree in Organizational Development at INESPO in Mexico.

II

ICAMI (IPADE)

MBA in Business Management and Direction, Business Management

2010 -

Completed an MBA in Business Management and Direction at ICAMI (IPADE) in Mexico.

IN

INESPO

Master’s Degree Update – Organizational Development, Organizational Development

2025 -

Pursued a Master’s degree update in Organizational Development at INESPO in 2025.

UI

Universidad Iberoamericana

Bachelor’s Degree in Psychology, Psychology

1993 - 1998

Earned a Bachelor's degree in Psychology with an industrial/HR emphasis at Universidad Iberoamericana in Mexico City.

Tech stack

Software and tools used professionally

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