José Silva
@jossilva1
I lead scalable product design and design systems for SaaS, fintech, and loyalty platforms.
What I'm looking for
I've led product design at Alloyal, evolving its B2B and B2C loyalty, rewards, benefits, and employee engagement platform. I built a white-label Design System, redesigned its mobile app, and launched loyalty, subscription, gamification, analytics, and self-service experiences.
At StackSpot, Zup’s enterprise developer platform, I was a founding designer helping shape the product vision, core journeys, and experience architecture. I created Citric, the platform’s Design System, with component libraries, design tokens, iconography, documentation, and governance that supported scalable product development.
Across Zup Innovation and Santander’s ecosystem, I've redesigned banking onboarding, debt renegotiation, rewards, card benefits, and complex developer workflows. I work end to end—from discovery and research through information architecture, interaction design, prototyping, validation, and QA—alongside product, engineering, and business teams.
I bring 12+ years of experience designing B2B and B2C products, balancing component-level quality with ecosystem-wide consistency. I also use AI-enabled workflows, including Claude Code and Figma Make, to accelerate delivery without compromising quality.
Experience
Work history, roles, and key accomplishments
Led the continuous evolution of a B2B and B2C loyalty, rewards, benefits, and employee engagement platform. Built and implemented a white-label Design System that improved visual consistency, accelerated product delivery, and strengthened collaboration between Design and Engineering. I also led the complete redesign of the mobile application, expanding the product ecosystem and enhancing its value
Since 2022, I have been a Product Designer responsible for shaping and evolving StackSpot, Zup’s enterprise developer platform designed to accelerate software delivery and improve engineering productivity. As one of the founding designers, I joined the project during its earliest stage—then called “Orange Stack”—helping define the product vision, core user journeys, and experience architecture tha
As a Product Designer, I led the design of strategic digital products within Banco Santander’s ecosystem, creating user-centered experiences for both retail banking and SMB customers. I partnered with Product, Engineering, Business, Compliance, and Research teams, owning the end-to-end design process from discovery through delivery, validation, and continuous improvement.
My work included qualita
As a UI/UX Designer, I led the end-to-end design of digital products across retail, real estate, marketing, and civic technology, transforming business opportunities into scalable, user-centered experiences. I partnered with cross-functional teams throughout the entire product lifecycle, from discovery and MVP definition to product evolution and continuous improvement.
My work included qualitativ
As a Product Designer at Stefanini, I led the redesign of enterprise digital products across financial services, industry, and institutional sectors. I partnered closely with Product Managers, Engineers, and Business stakeholders to transform complex processes into intuitive, efficient, and user-centered experiences, owning the design process from discovery through delivery and validation.
My wor
As a Visual Designer, I contributed to the design and evolution of digital experiences focused on marketing, customer engagement, and brand communication. Working closely with Marketing, Product, and Engineering teams, I helped strengthen the company’s digital presence by creating modern, user-centered interfaces aligned with business goals.
I led the complete redesign of Dito’s corporate website
As a UI/UX Designer at Aces Labs, I designed mobile-first digital products from concept to prototype, collaborating with multidisciplinary teams to transform ideas into intuitive, user-centered experiences for Android and iOS. I contributed throughout the entire design process, from discovery and user research to interaction design, UI, prototyping, and design documentation.
My work included qual
As a Web Designer at Fumsoft, I designed digital experiences focused on corporate communication, marketing, and brand presence for companies within the technology ecosystem. I collaborated with marketing and development teams to create visually engaging, user-friendly interfaces aligned with business objectives and brand identity.
I was responsible for designing websites, promotional microsites,
As a Design Intern at BHTrans, I contributed to large-scale public communication initiatives aimed at improving the passenger experience and strengthening the visual identity of Belo Horizonte’s public transportation system. Working closely with the communications team, I designed visual solutions that reached thousands of daily commuters across the city.
I led the complete redesign of the Jornal
Education
Degrees, certifications, and relevant coursework
PUC Minas
Pós Graduação, Design de Interação
2015 - 2016
Atividades em grupo e desenvolvimento de projetos para as disciplinas de Tecnologias Interativas, levantamento de requisitos de usuários e implementação com criatividade de soluções interativas para produtos digitais, promovendo a inovação por meio do design em interfaces digitais.
Faculdade INAP
Tecnólogo, Design Gráfico
2012 - 2014
- Primeiro trabalho interdisciplinar da turma com maior nota entre os alunos.
- Graduado com honra ao mérito.
- Trabalho de Conclusão de Curso com foco no redesign da página inicial da instituição de ensino.
Availability
Location
Authorized to work in
Job categories
Skills
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