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José SilvaJS
Open to opportunities

José Silva

@jossilva1

I lead scalable product design and design systems for SaaS, fintech, and loyalty platforms.

Brazil
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What I'm looking for

I'm open to remote Senior Product Designer and Lead UX Designer opportunities where I can lead end-to-end product design, build scalable design systems, and partner closely with product and engineering teams.

I've led product design at Alloyal, evolving its B2B and B2C loyalty, rewards, benefits, and employee engagement platform. I built a white-label Design System, redesigned its mobile app, and launched loyalty, subscription, gamification, analytics, and self-service experiences.

At StackSpot, Zup’s enterprise developer platform, I was a founding designer helping shape the product vision, core journeys, and experience architecture. I created Citric, the platform’s Design System, with component libraries, design tokens, iconography, documentation, and governance that supported scalable product development.

Across Zup Innovation and Santander’s ecosystem, I've redesigned banking onboarding, debt renegotiation, rewards, card benefits, and complex developer workflows. I work end to end—from discovery and research through information architecture, interaction design, prototyping, validation, and QA—alongside product, engineering, and business teams.

I bring 12+ years of experience designing B2B and B2C products, balancing component-level quality with ecosystem-wide consistency. I also use AI-enabled workflows, including Claude Code and Figma Make, to accelerate delivery without compromising quality.

Experience

Work history, roles, and key accomplishments

Alloyal logoAL
Current

Product Designer Lead

May 2024 - Present (2 years 4 months)

Led the continuous evolution of a B2B and B2C loyalty, rewards, benefits, and employee engagement platform. Built and implemented a white-label Design System that improved visual consistency, accelerated product delivery, and strengthened collaboration between Design and Engineering. I also led the complete redesign of the mobile application, expanding the product ecosystem and enhancing its value

StackSpot logoST

Product Designer Specialist

Aug 2022 - May 2024 (1 year 9 months)

Since 2022, I have been a Product Designer responsible for shaping and evolving StackSpot, Zup’s enterprise developer platform designed to accelerate software delivery and improve engineering productivity. As one of the founding designers, I joined the project during its earliest stage—then called “Orange Stack”—helping define the product vision, core user journeys, and experience architecture tha

Zup Innovation logoZI

Product Designer Specialist

Jan 2019 - May 2024 (5 years 4 months)

As a Product Designer, I led the design of strategic digital products within Banco Santander’s ecosystem, creating user-centered experiences for both retail banking and SMB customers. I partnered with Product, Engineering, Business, Compliance, and Research teams, owning the end-to-end design process from discovery through delivery, validation, and continuous improvement.

My work included qualita

Adaxo Tecnologia logoAT

UI/UX Designer

Jun 2017 - Dec 2018 (1 year 6 months)

As a UI/UX Designer, I led the end-to-end design of digital products across retail, real estate, marketing, and civic technology, transforming business opportunities into scalable, user-centered experiences. I partnered with cross-functional teams throughout the entire product lifecycle, from discovery and MVP definition to product evolution and continuous improvement.

My work included qualitativ

Stefanini logoST

UI/UX Designer

Feb 2017 - Jun 2017 (4 months)

As a Product Designer at Stefanini, I led the redesign of enterprise digital products across financial services, industry, and institutional sectors. I partnered closely with Product Managers, Engineers, and Business stakeholders to transform complex processes into intuitive, efficient, and user-centered experiences, owning the design process from discovery through delivery and validation.

My wor

Dito Internet logoDI

Visual Designer

Feb 2016 - Jan 2017 (11 months)

As a Visual Designer, I contributed to the design and evolution of digital experiences focused on marketing, customer engagement, and brand communication. Working closely with Marketing, Product, and Engineering teams, I helped strengthen the company’s digital presence by creating modern, user-centered interfaces aligned with business goals.

I led the complete redesign of Dito’s corporate website

Aces Labs logoAL

Interaction Designer

Jan 2014 - Feb 2016 (2 years 1 month)

As a UI/UX Designer at Aces Labs, I designed mobile-first digital products from concept to prototype, collaborating with multidisciplinary teams to transform ideas into intuitive, user-centered experiences for Android and iOS. I contributed throughout the entire design process, from discovery and user research to interaction design, UI, prototyping, and design documentation.

My work included qual

Fumsoft logoFU

Web Designer

Oct 2013 - Jan 2014 (3 months)

As a Web Designer at Fumsoft, I designed digital experiences focused on corporate communication, marketing, and brand presence for companies within the technology ecosystem. I collaborated with marketing and development teams to create visually engaging, user-friendly interfaces aligned with business objectives and brand identity.

I was responsible for designing websites, promotional microsites,

BHTRANS logoBH

Designer Gráfico

May 2013 - Jan 2014 (8 months)

As a Design Intern at BHTrans, I contributed to large-scale public communication initiatives aimed at improving the passenger experience and strengthening the visual identity of Belo Horizonte’s public transportation system. Working closely with the communications team, I designed visual solutions that reached thousands of daily commuters across the city.

I led the complete redesign of the Jornal

Education

Degrees, certifications, and relevant coursework

PM

PUC Minas

Pós Graduação, Design de Interação

2015 - 2016

Atividades em grupo e desenvolvimento de projetos para as disciplinas de Tecnologias Interativas, levantamento de requisitos de usuários e implementação com criatividade de soluções interativas para produtos digitais, promovendo a inovação por meio do design em interfaces digitais.

FI

Faculdade INAP

Tecnólogo, Design Gráfico

2012 - 2014

- Primeiro trabalho interdisciplinar da turma com maior nota entre os alunos.
- Graduado com honra ao mérito.
- Trabalho de Conclusão de Curso com foco no redesign da página inicial da instituição de ensino.

Tech stack

Software and tools used professionally

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