Henrique Sampaio Muller

Led discovery for procurement journeys across Latin America, mapping the end-to-end buyer experience for materials and services.
Conducted user research and stakeholder workshops to identify friction points, operational pain points and opportunities for automation.

Created and validated functional prototypes using Figma Make and Claude-assisted workflows before development.
Research findings info

Led data-informed discovery across digital banking journeys, combining user research, heatmaps, session recordings and behavioral analysis to identify friction points.
Synthesized research findings using CSD Matrix, affinity mapping and collaborative workshops to transform evidence into prioritized product hypotheses.

Designed and validated high-fidelity prototypes through iterative usability tes

Worked on discovery and product design for personalized experiences within the VR SuperApp, used by more than 20M monthly users.
Analyzed user behavior and consumption patterns to support personalized content and recommendation experiences.

Contributed to Design System evolution, product consistency and scalable interface patterns across the platform.
Collaborated with Product, Engineering and bu

Led research and redesign initiatives across checkout and portability journeys for Claro’s digital channels.
Combined quantitative analysis, session recordings, user research and usability testing to identify major friction points in plan comparison, cart editing and checkout completion.
Facilitated Design Thinking workshops and translated research findings into new information architecture, user

Worked on the design and validation of PIX experiences for Banco do Brasil across mobile and internet banking.
Conducted global benchmarking of instant payment systems including WeChat Pay, Alipay and UPI to identify relevant patterns within the Brazilian Central Bank regulatory framework.
Planned and conducted iterative usability testing with users from different age groups and profiles.
Designed

Science Play is a streaming platform that offers the largest nutrition conferences in the country just a click away for users. Its core values focus on delivering quality content to its subscribers. My role was to work with the team to develop its visual identity, as well as create graphics for the app and its social media channels.

• Implemented design thinking process to enhance marketing materials and website responsiveness at BF Eventos in Águas Claras.
• Utilized data-driven methodologies to improve user experience and drive engagement on the site.
• Collaborated with cross-functional teams to analyze user behavior and make informed design decisions.