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Joshua Koenigs

@joshuakoenigs

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Experienced analytics consultant with a focus on data-driven growth strategies.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my analytics expertise to drive strategic growth and innovation in a collaborative environment.

With over 14 years of experience in analytics consulting, I have a proven track record of delivering data application evaluation decisions and implementing data analytics solutions. My expertise spans various industries, primarily retail and healthcare, where I have successfully driven top and bottom line revenue growth. As a managing director at Power Digital Marketing LLC, I led a team of data strategists and engineers, achieving an impressive 80% revenue growth over two years by evolving client solutions and managing the sales pipeline.

Throughout my career, I have developed marketing science deliverables that empower clients to grow their incremental revenue. My role as Director of Digital Analytics at Publicis Groupe involved managing a team to create analytics strategies and implement them across data systems. I have also been instrumental in developing multi-touch attribution modeling to enhance client understanding of customer journeys. My commitment to maintaining technical guidelines and standards ensures that my teams deliver high-quality insights and solutions.

Experience

Work history, roles, and key accomplishments

Managing Director, Data Intelligence

Power Digital Marketing LLC

Jan 2022 - Apr 2024 (2 years 3 months)

Managed a team of 8 data strategists and engineers, overseeing client delivery and strategy. Grew department revenue by 80% over 2 years through innovative client solutions and effective sales management. Developed marketing science deliverables to enhance client revenue growth while maintaining ITIL and security standards.

Team Management Sales Growth Marketing Sciences ITIL Data Strategy Sales Pipeline Management Data Analytics

Director of Digital Analytics

Publicis Groupe – Epsilon Division

Sep 2018 - Jan 2022 (3 years 4 months)

Managed a team to develop and implement analytics strategies across data systems. Led the Publicis PeopleCloud discipline, focusing on customer experience and audience segmentation for ad campaigns. Developed multi-touch attribution models to provide insights into customer journeys.

Team Management Analytics Customer Segmentation Multi Touch Attribution Customer Experience

Marketing Data Insights Manager

Oracle Data Cloud

May 2017 - Sep 2018 (1 year 4 months)

Managed Marketing Cloud initiatives utilizing DSP, Moat, BlueKai, Adobe Analytics, and Oracle Sales Cloud. Oversaw data warehouse modeling and analysis for advertising and CRM efforts, leading data integration projects using APIs and BI tools for insight-driven initiatives.

Data Warehouse API Integration BI Tools Adobe Analytics DSPs MOAT)BlueKai (Oracle)

Senior Digital Analytics Lead

Wire Stone (Division of Accenture Song)

Jun 2013 - May 2017 (3 years 11 months)

Led Adobe Marketing Cloud implementations from strategy to dashboards, providing project management and actionable insights to Fortune 500 clients. Trained users on analytics tools and optimized web/mobile properties through testing and data integration for comprehensive customer views.

Adobe Marketing Cloud Project Management Data Integration User Training Web Optimization

Education

Degrees, certifications, and relevant coursework

Henry B. Tippie School of Management, University of Iowa

Master of Business Administration, Marketing Management

2007 - 2009

Pursued a Master of Business Administration with a focus on Marketing Management, gaining insights into strategic marketing practices and management principles.