Open to opportunities

Joseph Wood

@josephwood

Message

I build data-informed, social-first content strategies that grow audiences and strengthen brands.

United Kingdom

Message

What I'm looking for

I'm looking to lead data-informed content strategy and original digital storytelling, partnering with product, marketing and commercial teams to build audiences, strengthen brand presence and deliver measurable growth.

At UCAS, I lead original content strategy across video, audio, social and digital channels, owning production from concept through publishing. My video strategy produced three of UCAS's five most-viewed YouTube videos and contributed to 17,000 new subscribers.

I've also led website redesign, SEO, accessibility and content optimisation work at The Complete University Guide, Fitch Learning and The Global Voucher Group. I use audience insight, analytics and cross-functional collaboration to turn distinctive storytelling into engagement, growth and commercial opportunities.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

UCAS

Nov 2021 - Present (4 years 10 months)

Owned release schedules and production timelines for original content IP, built a dedicated video strategy producing 3 of the top 5 most-viewed videos on the UCAS YouTube channel, and facilitated the shift towards social-first storytelling using audience insight and AI tools.

Content Strategy Editorial Planning Video Production YouTube Google Analytics SEMrush AI Tools

Content Manager

The Complete University Guide

Apr 2021 - Oct 2021 (6 months)

Coordinated with design, development, and marketing teams to enhance brand positioning during a full website redesign, achieving a 26% improvement in user satisfaction and a 45% increase in social media engagement.

Content Management Website Redesign Team Leadership Cross functional Coordination SEO Social Media Accessibility

Editor

The Complete University Guide

Feb 2019 - Apr 2021 (2 years 2 months)

Led editorial projects enhancing content for SEO and improving user experience across digital assets, ensuring content was accessible and aligned with user expectations through ongoing testing and feedback.

SEO Content Optimisation User Experience Editorial Leadership

Content Editor

Fitch Learning

Jun 2018 - Feb 2019 (8 months)

Edited and curated content for financial training programmes, ensuring adherence to brand guidelines and instructional goals, and collaborated with internal teams to deliver impactful learning resources.

Content Editing Brand Guidelines Instructional Design Quality Assurance Collaboration

SEO Content Executive

The Global Voucher Group

Nov 2017 - May 2018 (6 months)

Produced and optimised content to boost organic traffic, aligning creative outputs with brand and business goals, and collaborated with marketing and product teams to ensure content supported wider business objectives.

SEO Content Production Organic Growth Marketing

Education

Degrees, certifications, and relevant coursework

University of Queensland

Postgraduate Diploma of Arts, Writing, Editing and Publishing

2016 - 2016

Grade: GPA: 6.5 (80%)

Activities and societies: Courses: Academic & Corporate Editing; Issues in Contemporary Publishing; Writing the Story; Writing Film Scripts; Creative Non-Fiction; Professional Communication; Editing Manuscripts; Writing about the Arts.

Postgraduate Diploma of Arts in Writing, Editing and Publishing, with a GPA of 6.5 (80%).

University of Liverpool

Bachelor of Arts, Comparative American Studies

2008 - 2011

Grade: Upper second-class honours (2.1)

Activities and societies: Dissertations: Discussing the post-modern literature of Bret Easton Ellis, specifically in 'American Psycho'; The pivotal momentum shifting moments of the American Revolutionary War.

BA (Hons) in Comparative American Studies with upper second-class honours (2.1).