At Monerium, I was the only person in marketing, explaining a licensed e-money product that issues euro on-chain to developers, fintech partners and end users. I grew the signed partner pipeline from 4 to around 60 in three months; the founders handled closing.
I also organised Monerium’s EthCC presence in Cannes, with a EUR 50,000 budget and a team of 14 on site. I rewrote blog content for generative engine optimisation so it could appear in AI search as well as Google.
At Web3 Agency, I was the main or only point of contact for seven client accounts. I delivered branding, strategy, visuals and social channels for some clients, and coordinated agency teams and client communication on other projects.
At APPICS AG, I built an ambassador programme of around 120 people in 30 countries and handled day-to-day operations for a team of around 20, including payroll, invoices and supplier payments. I’ve worked in crypto since 2015, often in small companies where marketing covered strategy, copy, design, channels and events.
