Open to opportunities

Jose Parra

@joseparra1

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Finance professional and analytics leader driving collections and business strategy through SQL, Power BI, and Python.

Colombia

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What I'm looking for

I’m looking to lead analytics-driven collections and cash performance work, build dashboards and forecasting models, and partner with cross-functional teams to improve business indicators, decision-making, and profitability in a data-first environment.

I’m a finance professional with more than 7 years of experience leading business analysis processes to build and implement strategies and projects using data tools such as SQL, Power BI, Excel, Tableau, R, and Python across financial, technology, services, and banking industries.

As a Plurall Collections Strategy Manager, I define and implement recovery strategy based on data analysis to meet revenue goals, build and share business/commercial dashboards to stakeholders, lead field and tele-calling agents teams, and develop collections forecasts for people and resource planning. I’ve helped improve the payment rate from 30% in 2023 to 75% today by establishing the foundation and routines for collections management and defining the in-house collections structure for field and tele-calling agents.

Previously, at Diageo, I supervised cash and collections by guiding financial and commercial teams with analytical tools, coordinating credit control and order management KPI reporting and reconciliation, and leading regional Power BI/Tableau dashboard projects for LATAM. I also led analytics at RefinanciaSAS (Business Analytics Lead and Business Analyst), improving recovery levels by 20%, increasing customer satisfaction by 20% while reducing turnover by 15%, and delivering productivity and cost improvements through capacity tracking and high-impact, data-driven initiatives—always with strong communication, empathy, and teamwork.

Experience

Work history, roles, and key accomplishments

Current

Collections Strategy Manager

Current

Plurall

Nov 2023 - Present (2 years 6 months)

Defined and implemented Plurall portfolio recovery strategy and collections operating rules using SQL and BI dashboards to track performance. Improved customer payment rate from 30% (2023) to 75% and led field and tele-calling teams to support collections execution.

SQL Power BI Excel Collections Strategy Forecasting Dashboards Team Leadership Data & Analytics

Cash & Collections Supervisor

Diageo

May 2023 - Nov 2023 (6 months)

Guided finance and commercial teams with analytical monitoring to support cash collections performance, mitigation plans, and KPI integrity. Built regional LATAM dashboards in Power BI and Tableau and implemented an operational tracker that reduced cash application times by 50%.

Cash Collections Credit Control Order Management Power BI Tableau Dashboards

Cash and Collections Supervisor

Diageo

May 2023 - Nov 2023 (6 months)

Provided cash performance monitoring insights to commercial teams and coordinated credit control and order management KPI reporting and reconciliations. Reduced cash application times by 50% via an operational tracker and delivered LATAM dashboards to drive agent action and productivity.

Power BI Tableau KPIs Cash Collections Order Management Dashboarding Process Improvement

Associate Account Management

Sutherland/NICE

Feb 2023 - Apr 2023 (2 months)

Partnered with customer sales and service organizations to define application metrics, reporting, dashboards, and data mapping requirements. Translated complex customer needs into documented specifications for internal and customer development stakeholders across project phases.

Requirements Gathering Data Mapping Dashboards Reporting Stakeholder Management Project Support

Business Analytics Lead

RefinanciaSAS

Feb 2019 - Oct 2022 (3 years 8 months)

Led analytics-driven business strategy for key accounts using SQL, Power BI, Excel, Python, R, and Tableau, managing a team of 5. Increased payment rate by 5% (end of 2020) and improved productivity by 23% while reducing costs by 30% through capacity tracking and modeling.

SQL Power BI Excel Python R Tableau Team Leadership KPI Optimization Financial Forecasting

Senior Business Analyst

RefinanciaSAS

Jan 2018 - Jan 2019 (1 year)

Performed portfolio segmentation and prioritization using SQL, Power BI, Excel, Tableau, Python, and R to support data-driven work plans across departments. Improved recovery levels by 20% and increased customer satisfaction by 20% while reducing turnover by 15% via payment reminder analytics and communications.

SQL Power BI Excel Tableau Python R Segmentation Predictive Analytics Dashboarding

Junior Business Analyst

RefinanciaSAS

Jun 2016 - Dec 2017 (1 year 6 months)

Built historical portfolio databases and developed KPI dashboards to generate strategy inputs for recovery improvements. Increased payment rate by 15% using discount campaign analytics and improved collections by 80% by implementing a customer payment probability score.

Data Analysis Databases KPIs SQL Power BI Excel Analytics Modeling