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Joseita TesolinJT
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Joseita Tesolin

@joseitatesolin

I turn market intelligence into US entry strategies and operational plans for international consumer brands.

Canada
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What I'm looking for

I'm looking to turn market intelligence into go-to-market strategy and operational execution, ideally with consumer, plant-based, or climate tech teams where I can partner closely with founders and build scalable systems.

At Mission: Plant, I lead market insights and project management for international consumer brands entering the US. I've supported 20+ brands by turning market intelligence into go-to-market and commercialization strategies.

I design repeatable workflows across concurrent client engagements, helping reduce delivery bottlenecks across research, strategy, and launch workstreams. I partner directly with founders and leadership teams on launch planning, hiring, partnerships, and market activation.

Previously, I co-founded Wonderful One, an after-school English program, where I built operational systems and led business development and client acquisition. I also co-founded Jade Web Cross-Cultural Exchange, building professional community through partnerships, sponsorships, and large-scale networking events in Shanghai.

My background also includes translating consumer research into marketing narratives at Moonshot, editing graduate application materials, and teaching in a cross-cultural kindergarten environment. I'm drawn to consumer trends, plant-based product development, and climate tech innovation.

Experience

Work history, roles, and key accomplishments

MC

Marketing Manager & Insights Lead

Moonshot Collaborative

Jan 2022 - Dec 2024 (2 years 11 months)

Synthesized consumer research into strategic marketing insights and developed thought leadership content from market intelligence. Edited and translated research into audience-facing narratives.

WE

Co-founder & Business Operations Lead

Wonderful One English

Jan 2018 - Dec 2022 (4 years 11 months)

Co-founded an after-school English program for children aged three to seven, helping them improve literacy, comprehension, and oral English skills. Built and scaled operational systems and led business development and client acquisition.

MW

Editor/Proofreader

Mr. Write

Jan 2018 - Dec 2022 (4 years 11 months)

Edited CVs, personal statements, and admissions materials, strengthening written positioning, clarity, and narrative structure for graduate applicants.

Education

Degrees, certifications, and relevant coursework

University of Ottawa logoUO

University of Ottawa

Master of Education, Education

2021 - 2022

Pursued a Master's of Education with a focus on Teaching & Learning.

McGill University logoMU

McGill University

Bachelor of Arts, International Development

2014 - 2018

Earned a Bachelor of Arts in International Development with an economics focus.

University of Nottingham logoUN

University of Nottingham

Exchange Semester, International Development

2017 - 2017

Participated in an exchange semester at the China campus.

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