
Joseita Tesolin
@joseitatesolin
I turn market intelligence into US entry strategies and operational plans for international consumer brands.
What I'm looking for
At Mission: Plant, I lead market insights and project management for international consumer brands entering the US. I've supported 20+ brands by turning market intelligence into go-to-market and commercialization strategies.
I design repeatable workflows across concurrent client engagements, helping reduce delivery bottlenecks across research, strategy, and launch workstreams. I partner directly with founders and leadership teams on launch planning, hiring, partnerships, and market activation.
Previously, I co-founded Wonderful One, an after-school English program, where I built operational systems and led business development and client acquisition. I also co-founded Jade Web Cross-Cultural Exchange, building professional community through partnerships, sponsorships, and large-scale networking events in Shanghai.
My background also includes translating consumer research into marketing narratives at Moonshot, editing graduate application materials, and teaching in a cross-cultural kindergarten environment. I'm drawn to consumer trends, plant-based product development, and climate tech innovation.
Experience
Work history, roles, and key accomplishments
Director of Market Insights & Project Management
Mission: Plant
Jan 2022 - Present (4 years 9 months)
Designed and standardized project workflows across multiple concurrent client engagements, reducing delivery bottlenecks. Led market intelligence and competitive analysis for over 20 international consumer brands entering the US market.
Marketing Manager & Insights Lead
Moonshot Collaborative
Jan 2022 - Dec 2024 (2 years 11 months)
Synthesized consumer research into strategic marketing insights and developed thought leadership content from market intelligence. Edited and translated research into audience-facing narratives.
Co-founder & Business Operations Lead
Wonderful One English
Jan 2018 - Dec 2022 (4 years 11 months)
Co-founded an after-school English program for children aged three to seven, helping them improve literacy, comprehension, and oral English skills. Built and scaled operational systems and led business development and client acquisition.
Editor/Proofreader
Mr. Write
Jan 2018 - Dec 2022 (4 years 11 months)
Edited CVs, personal statements, and admissions materials, strengthening written positioning, clarity, and narrative structure for graduate applicants.
Co-founder & Partnerships Lead
Jade Web Cross-Cultural Exchange
Jan 2019 - Dec 2020 (1 year 11 months)
Co-founded and launched a cross-cultural networking platform focused on building international professional communities in Shanghai. Led strategic partnership development and sponsor relations, securing brand collaborations and in-kind event sponsorships.
Homeroom Teacher
Victoria Kindergarten
Jan 2018 - Dec 2019 (1 year 11 months)
Managed daily classroom operations, developed curriculum collaboratively, and communicated developmental progress with parents and staff in a cross-cultural environment.
Education
Degrees, certifications, and relevant coursework
University of Ottawa
Master of Education, Education
2021 - 2022
Pursued a Master's of Education with a focus on Teaching & Learning.
McGill University
Bachelor of Arts, International Development
2014 - 2018
Earned a Bachelor of Arts in International Development with an economics focus.
University of Nottingham
Exchange Semester, International Development
2017 - 2017
Participated in an exchange semester at the China campus.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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