Open to opportunities

Jose Crus

@josecrus

Message

Director of Retail Operations driving growth, margin expansion, and high-performance teams.

Puerto Rico

Message

What I'm looking for

I seek a senior leadership role in retail operations where I can drive growth, optimize operations, mentor teams, and deliver measurable margin and cultural improvements.

I am a results-driven Director of Retail Operations with over 15 years of progressive leadership in multi-site retail and convenience store environments. I have a proven track record increasing sales, expanding market share, and improving margins through pricing strategy, layout optimization, and disciplined P&L management.

I build retention-first cultures and high-performing teams, cutting turnover dramatically while streamlining labor and procurement to reduce costs. I lead operational transformation using KPI analysis, merchandising tools like Blue Yonder/JDA, POS systems, and Power BI to deliver measurable, sustainable results.

Experience

Work history, roles, and key accomplishments

Director of Retail Operations

Good 2 Go Stores

Aug 2021 - Oct 2024 (3 years 2 months)

Directed operations for 102 convenience stores across 7 states, increasing sales 14.5% YoY, expanding margins 5.7%, and reducing turnover from 215% to 87% through retention and optimization initiatives.

P&L management Employee Retention Labor Modeling Merchandising

Regional Food Service Manager

Jacksons Food Stores

Aug 2020 - Aug 2021 (1 year)

Oversaw food-service operations across 89 stores, cutting food waste 18% to a 7% benchmark and improving margins through labor and supply optimization and compliance improvements.

Food Service Operations Compliance Food Safety Cost Control Staff Training Merchandising KPI Analysis

District Manager

Maverik Adventure’s First Stop

Aug 2018 - Jul 2020 (1 year 11 months)

Managed 13 locations, improving inventory efficiency (−22% shrink/waste), opening 4 stores on schedule and 10% under budget, and achieving 98% operational audit compliance.

District Management Inventory Control Operational Compliance Budget Management Team Leadership Performance Improvement

Store Manager

CVS Pharmacy

Jan 2010 - Sep 2018 (8 years 8 months)

Directed daily operations and financial performance for a high-volume pharmacy, reducing shrink via improved inventory controls and achieving top-quartile regional performance through team development.

Store Management Inventory Management Loss Prevention Customer Service Training Financial Management