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Rodney Herod

@rodneyherod

Multidisciplinary illustrator and brand designer crafting culture-forward visuals and identities.

United States
Message

What I'm looking for

I seek creative roles where I can lead brand and visual projects, collaborate with culturally driven teams, and produce meaningful, narrative-led design work.

I am a multidisciplinary creative with over 15 years of experience in illustration, brand identity, and art direction, specializing in culture-forward visuals that blend storytelling, social justice, and music. I have developed more than 50 brand identities, created 20+ album covers, produced apparel collections, and managed projects from concept through production to elevate client brands.

My practice spans illustration (Procreate, Adobe Illustrator, Photoshop), typography, packaging, apparel graphics, and prototyping in Figma and Adobe XD, with basic HTML/CSS knowledge and strong client communication and project management skills. I bring demonstrated experience as a freelance illustrator, contract art director, and visual storyteller across agencies, festivals, and music-focused clients.

Experience

Work history, roles, and key accomplishments

AC

Graphic Design Intern

A3C Music Festival & Conference

Jul 2013 - Oct 2013 (3 months)

Supported festival branding and promotional design efforts, producing event collateral and assisting with layout and artwork preparation.

Education

Degrees, certifications, and relevant coursework

Rasmussen University logoRU

Rasmussen University

Entrepreneurship & Business Administration

2012 - 2013

Completed coursework in entrepreneurship and business administration at Rasmussen University from 2012 to 2013.

Sam Houston State University logoSU

Sam Houston State University

Graphic Design; Animation; Studio Art; Art History

2004 - 2010

Studied graphic design, animation, studio art, and art history at Sam Houston State University between 2004 and 2010.

GS

Giddings High School

High School Diploma, High School Diploma

2000 - 2004

Earned a high school diploma from Giddings High School, completed in 2004.

Tech stack

Software and tools used professionally

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Rodney Herod - Freelance Illustrator - FlyWidit Customs | Himalayas