Rodney Herod
@rodneyherod
Multidisciplinary illustrator and brand designer crafting culture-forward visuals and identities.
What I'm looking for
I am a multidisciplinary creative with over 15 years of experience in illustration, brand identity, and art direction, specializing in culture-forward visuals that blend storytelling, social justice, and music. I have developed more than 50 brand identities, created 20+ album covers, produced apparel collections, and managed projects from concept through production to elevate client brands.
My practice spans illustration (Procreate, Adobe Illustrator, Photoshop), typography, packaging, apparel graphics, and prototyping in Figma and Adobe XD, with basic HTML/CSS knowledge and strong client communication and project management skills. I bring demonstrated experience as a freelance illustrator, contract art director, and visual storyteller across agencies, festivals, and music-focused clients.
Experience
Work history, roles, and key accomplishments
Freelance Illustrator
FlyWidit Customs
May 2006 - Present (19 years 4 months)
Deliver multidisciplinary illustration, brand identity, album artwork, and apparel graphics for clients, having developed 50+ brand identities and 20+ album covers while managing projects end-to-end.
Art Director (Contract)
Kreadiv & Koo Agency
Mar 2023 - Oct 2023 (7 months)
Led art direction on agency creative projects, coordinating visual teams and delivering campaign assets during a contract engagement that spanned concept through production.
Supported creative and communications teams on hybrid projects, contributing design work and assisting in campaign production across digital and print formats.
Visual Storyteller (Contract)
Dr. Boyce D. Watkins
Sep 2018 - Feb 2019 (5 months)
Produced visual content and storytelling assets to support thought leadership and digital initiatives during a contract engagement.
Contributing Writer & Graphic Designer
Greedmont Park
Dec 2011 - Sep 2018 (6 years 9 months)
Created written content and accompanying graphic design for editorial and promotional materials over a multi-year remote engagement.
Graphic Design Intern
A3C Music Festival & Conference
Jul 2013 - Oct 2013 (3 months)
Supported festival branding and promotional design efforts, producing event collateral and assisting with layout and artwork preparation.
Salesman & Graphic Designer
PromoWorld
Sep 2008 - Dec 2008 (3 months)
Combined sales responsibilities with design production to create promotional graphics and support client merchandise needs during a seasonal role.
Graphic Designer
The Houstonian
Aug 2007 - May 2008 (9 months)
Produced graphic and layout work for print and internal communications, supporting visual needs across the organization.
Education
Degrees, certifications, and relevant coursework
Rasmussen University
Entrepreneurship & Business Administration
2012 - 2013
Completed coursework in entrepreneurship and business administration at Rasmussen University from 2012 to 2013.
Sam Houston State University
Graphic Design; Animation; Studio Art; Art History
2004 - 2010
Studied graphic design, animation, studio art, and art history at Sam Houston State University between 2004 and 2010.
Giddings High School
High School Diploma, High School Diploma
2000 - 2004
Earned a high school diploma from Giddings High School, completed in 2004.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
flywidit.comJob categories
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