Open to opportunities

Jorge HR

@jorgehr

Digital commerce and conversion lead optimizing revenue across multi-market EMEA e-commerce with BI, CRO, and paid media.

Spain

Message

What I'm looking for

I’m looking to own e-commerce conversion and transactional KPIs end-to-end—turning BI, attribution, and finance data into CRO and paid-media actions that protect revenue across multiple markets.

I’m a digital commerce professional with 6 years in digital commerce and performance, including 3 years owning conversion and transactional KPIs across 13 EMEA locales on HP.com’s Magento platform. I’ve consistently translated BI, attribution, and finance insights into revenue-protecting action—delivering +18.7% CVR and −11% exit rate YoY, while protecting €4–6M/month in transactional activity.

Across 8 EMEA countries, I led end-to-end conversion initiatives and major platform work: I drove Magento migration and Hawksearch integration via MuleSoft, supported timely readiness across locales, and coordinated localisation efforts at scale. Previously, I built acquisition infrastructure from zero as a Paid Media Strategist & Founder—reaching €5,000/month in 6 weeks and 411% average ROAS—always pairing performance measurement with practical CRO and prioritised execution.

Experience

Work history, roles, and key accomplishments

Onsite Search Lead (EMEA)

Mphasis

Apr 2023 - Dec 2025 (2 years 8 months)

Owned conversion and transactional KPIs across HP.com stores on Magento in 13 EMEA locales, improving +18.7% CVR YoY and reducing exit rate by −11%. Led end-to-end Magento migration and Hawksearch integration via MuleSoft while protecting €4–6M/month in transactional activity across 8 countries.

Magento GA4 MuleSoft Looker Studio Jira

Paid Media Strategist & Founder

People Traction Agency

Oct 2022 - Feb 2024 (1 year 4 months)

Built acquisition infrastructure for a DTC client partner from zero, delivering €5,000/month revenue in 6 weeks through social ads and UGC. Managed €242K+ in ad spend across Google, Meta, and TikTok for 10+ B2C clients at 411% average ROAS and led GA Universal to GA4 attribution migration.

GA4 Looker Studio Meta Ads Conversion Tracking Attribution Migration Budget Management

Digital & Performance Marketing

Integra Estrategia y TecnologJun

Jun 2020 - Oct 2022 (2 years 4 months)

Drove Colombia market entry for Exafan using multi-channel acquisition, achieving ROI over 300%. Managed Google Ads and Meta for 14 concurrent clients, improving leads by +8% QoQ and reducing bounce rate by −5% via systematic CRO and A/B testing.

Google Ads Meta Ads CRO A B Testing Lead Generation Performance Marketing ROI Tracking Analytics Reporting